In this podcast Antonin Facatier , Editorial Director for Western Europe at YPulse , discusses the attitudes and behaviors of young consumers across Western Europe. Topics include: The staggering impact of climate change on consumer consciousness and behavior. What happens when economic challenges dovetail with environmental concerns. The nature of racism and social unrest in Western Europe and the lingering impact of World War II. Why, in Western Europe, sabbaticals aren’t just for academics....
Aug 17, 2023•26 min•Ep. 279
In this interview with Christopher Volk , author of The Value Equation , we learn valuable insights into the world of business and wealth creation. As a seasoned entrepreneur and author, Volk sheds light on key aspects that contribute to business success, ranging from value creation and cash flow management to the evolving landscape of industries. Topics include: The importance of a well-defined business model. Why cash flow management is so crucial for business success. Three business efficienc...
Aug 10, 2023•28 min•Ep. 278
Today we’re speaking with Annetta Grant , an assistant professor of markets, innovation, and design at Bucknell University, about crowdsourcing and its impact on consumer experience and innovation. The interview delves into the definition of crowdsourcing, its benefits and risks, and its connection to organizational justice and community dynamics within crowdsourcing initiatives. The conversation interview sheds light on the complexity of crowdsourcing initiatives, the significance of fairness i...
Aug 03, 2023•34 min
The impact of inequity in access to capital is a perpetuation of socioeconomic disparities, hindering the growth and success of marginalized individuals and communities. This systemic imbalance further widens the wealth gap, limiting opportunities for upward mobility and stifling overall economic progress. In today's episode, we engage in a thought-provoking conversation with Meralis Hood, the CEO of Entrepreneurship for All (EforAll), a non-profit organization with a mission to accelerate econo...
Jul 27, 2023•25 min•Ep. 276
In today’s episode Dan Coates , YPulse ’s CEO, delves into how, two years post pandemic, young consumers are feeling about IRL and virtual experiences. Topics include: Why in-person experiences are back with a vengeance. What phigital means and why it’s an opportunity for brands. The mindset shift that’s behind where young consumers are spending their money.
Jul 20, 2023•26 min•Ep. 275
Effective communication plays a critical role in navigating the complexities of interpersonal relationships, business transactions, and crisis management. In today’s podcast Michael Maslansky , CEO of maslansky + partners , delves into the importance of effective communication and the challenges it poses in various contexts. Topics include: The gap between what we say and what they hear . Why aligning to your audiences’ perspective can help you overcome communication challenges. Why context and ...
Jul 13, 2023•28 min•Ep. 274
In a world where sponsorship can play a vital role in brand building, marketers often fail to understand how to maximize its effectiveness. Today we’re speaking with Marc Mazodier , Professor of Marketing at ESSEC Business School, whose academic research focuses on brand management and marketing communication efficacy. Our conversation explores how sponsorship works, why it works, and how to make the most of it. Topics include: Why sports sponsorship delivers a lot of bang for the marketing buck...
Jul 06, 2023•21 min•Ep. 273
In the realm of fan engagement, SuperQuickQuestion , created by Dave Benson , has revolutionized the way fans interact with their favorite teams and players. Through their unique platform for one-on-one video chats, they have redefined fan engagement, offering a direct and unparalleled level of communication and connection. Key Issues Discussed in the Interview: Discovering the gold mine in solving business frustrations. The transformative power of truly listening in an initial sales meeting. Th...
Jun 29, 2023•30 min
In today’s episode Tori D’Amico , YPulse ’s editorial coordinator, analyzes their latest survey on young consumers, news consumption, and trust. She delves into where young consumers source their news and the factors that drive their preferences. Topics include: Why 'pivot to video' shouldn't be an industry punch line. Why your SEO team is so important. Why journalists are so important for the marketing of news brands. Why local appeal might be less about geography and more about consumer identi...
Jun 22, 2023•23 min•Ep. 271
In today’s podcast Peter Sisson discusses the ever-increasing prevalence of digital misinformation and what he hopes his latest company, CertifyIt , can do to help stop it. Topics include: How CertifyIt is developing advanced technologies, leveraging artificial intelligence and blockchain, to verify the authenticity and integrity of digital content. Why providing a way to verify the content we consume will restore trust in the digital realm and contribute to a more reliable and transparent infor...
Jun 15, 2023•29 min•Ep. 270
Personal.ai offers a unique and personalized communication experience, driven by individual data and user control. With a focus on privacy and the ability to adapt and expand its capabilities, Personal.ai is set to revolutionize the way we interact with AI technology and our own digital personas. In our interview Suman Kanuganti , CEO of Personal.ai, explores the fascinating realm of personal artificial intelligence (AI) and its potential impact on communication. Here are the key highlights: Per...
Jun 08, 2023•29 min•Ep. 269
