The impact of inequity in access to capital is a perpetuation of socioeconomic disparities, hindering the growth and success of marginalized individuals and communities. This systemic imbalance further widens the wealth gap, limiting opportunities for upward mobility and stifling overall economic progress. In today's episode, we engage in a thought-provoking conversation with Meralis Hood, the CEO of Entrepreneurship for All (EforAll), a non-profit organization with a mission to accelerate econo...
Jul 27, 2023•25 min•Ep. 276
In today’s episode Dan Coates , YPulse ’s CEO, delves into how, two years post pandemic, young consumers are feeling about IRL and virtual experiences. Topics include: Why in-person experiences are back with a vengeance. What phigital means and why it’s an opportunity for brands. The mindset shift that’s behind where young consumers are spending their money....
Jul 20, 2023•26 min•Ep. 275
Effective communication plays a critical role in navigating the complexities of interpersonal relationships, business transactions, and crisis management. In today’s podcast Michael Maslansky , CEO of maslansky + partners , delves into the importance of effective communication and the challenges it poses in various contexts. Topics include: The gap between what we say and what they hear . Why aligning to your audiences’ perspective can help you overcome communication challenges. Why context and ...
Jul 13, 2023•28 min•Ep. 274
In a world where sponsorship can play a vital role in brand building, marketers often fail to understand how to maximize its effectiveness. Today we’re speaking with Marc Mazodier , Professor of Marketing at ESSEC Business School, whose academic research focuses on brand management and marketing communication efficacy. Our conversation explores how sponsorship works, why it works, and how to make the most of it. Topics include: Why sports sponsorship delivers a lot of bang for the marketing buck...
Jul 06, 2023•21 min•Ep. 273
In the realm of fan engagement, SuperQuickQuestion , created by Dave Benson , has revolutionized the way fans interact with their favorite teams and players. Through their unique platform for one-on-one video chats, they have redefined fan engagement, offering a direct and unparalleled level of communication and connection. Key Issues Discussed in the Interview: Discovering the gold mine in solving business frustrations. The transformative power of truly listening in an initial sales meeting. Th...
Jun 29, 2023•30 min
In today’s episode Tori D’Amico , YPulse ’s editorial coordinator, analyzes their latest survey on young consumers, news consumption, and trust. She delves into where young consumers source their news and the factors that drive their preferences. Topics include: Why 'pivot to video' shouldn't be an industry punch line. Why your SEO team is so important. Why journalists are so important for the marketing of news brands. Why local appeal might be less about geography and more about consumer identi...
Jun 22, 2023•23 min•Ep. 271
In today’s podcast Peter Sisson discusses the ever-increasing prevalence of digital misinformation and what he hopes his latest company, CertifyIt , can do to help stop it. Topics include: How CertifyIt is developing advanced technologies, leveraging artificial intelligence and blockchain, to verify the authenticity and integrity of digital content. Why providing a way to verify the content we consume will restore trust in the digital realm and contribute to a more reliable and transparent infor...
Jun 15, 2023•29 min•Ep. 270
Personal.ai offers a unique and personalized communication experience, driven by individual data and user control. With a focus on privacy and the ability to adapt and expand its capabilities, Personal.ai is set to revolutionize the way we interact with AI technology and our own digital personas. In our interview Suman Kanuganti , CEO of Personal.ai, explores the fascinating realm of personal artificial intelligence (AI) and its potential impact on communication. Here are the key highlights: Per...
Jun 08, 2023•29 min•Ep. 269
Today, we're speaking with Alex Marthews , an expert in blockchain technology and privacy. In this interview, we dive into the intersection of blockchain, privacy, and data ownership, unraveling the challenges and implications that arise from the use of blockchain in marketing and beyond. Topics include: Trust, Disintermediation, and Incentives: Blockchain's potential to revolutionize industries and remove intermediaries sparks excitement, but the 'last mile' problem creates limits. Privacy Impl...
Jun 01, 2023•31 min
Today we’re speaking with Ethan Song , the founder and CEO of Rare Circles, a new company in the experiential loyalty space. Listeners may know him better as the co-founder and CEO of Frank and Oak a leading apparel brand focused on sustainability and climate change that won the Technology Fast 50 and Fast Company’s Most Innovative Company in Retail. Our conversation explores engaging with consumers and how starting with a core fandom can be very powerful way to grow your business. Topics includ...
May 25, 2023•28 min
In the podcast, Laura Barajas , YPulse 's Head of Strategic Services, delves into the current trends of media consumption among young consumers. Topics include: Young consumers’ top ranked entertainment platform for video content. How young consumers feel about the value of paying for streaming subscriptions. Which glass surface (TV, tablet, laptop or smart phone) young consumers turn to when they want to watch video content....
May 18, 2023•28 min•Ep. 266
”In a business culture that values doing (execution) and thinking (strategy), we need to evolve toward feeling – a part that remains ignored in the world of business.” – Mahendra Ramsinghani, The Resilient Founder In today’s podcast Mahendra Ramsinghani discusses his book, The Resilient Founder, and some of the practices that listeners can use to build resilience. Topics include: The truth about internal darkness and the entrepreneurial experience. Why it might be time to develop a ‘Psychologica...
May 11, 2023•25 min•Ep. 265
The prices and value of cryptocurrency and NFTs have swung wildly over the past few years. Leaving many to ask, “How much is it actually worth… and why? Today we’re speaking with Professor Z. John Zhang . His research focuses on targeted pricing and other pricing strategies, competitive strategies, market entry and channel and retail management. Our conversation seeks to answer this question and explores the value of cryptocurrency and NFTs from a marketing perspective and examines how collectiv...
May 04, 2023•30 min•Ep. 264
