The Inside Track on: turning your great idea into a world-class business

This is the Inside Track on turning your great idea into a world-class business with Darina Garland, Co-founder and Chief Experience Officer at Ooni pizza ovens.

Are you thinking of creating a prototype of a product idea? Have you ever wondered how much funding to ask for? Have you got a business idea but don’t know where to start?

Hear Darina tell how Ooni began as an idea (and a desire for great pizza!) in her backyard, to a simple scrappy prototype and now the fastest growing company in Scotland selling outdoor pizza ovens all over the world.

Get the low down on how Darina and her team have used crowdfunding campaigns to fund innovative new products, to test new ideas with customers and backers and to grow the ‘Ooni-verse’.

Resources and references from this episode can be found at www.gla.ac.uk/soundtracks