Smell Like You Mean It

Suzy Batiz calls herself CEO to more conservative crowds, but PEO to everyone else. To define PEO, however, would be to make more than a few people blush. The Poo Executive Officer.

Suzy is the founder of Poo-Pourri, a toilet spray that solves the problem of bathroom smells in a way that runs counter to conventional thinking. But more than the hilarious branding and advertising (and there's plenty of that, as we hear in this episode), Suzy and her company showcase the power of something called First-Principle Insights in helping us create more innovative work.

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VOICES IN THIS EPISODE:

• Suzy Batiz -- https://www.suzybatiz.com/ and https://www.instagram.com/suzybatiz/?hl=en

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PRODUCTION:

- Creator, host, writer, and editor: Jay Acunzo - https://jayacunzo.com

- Producer and researcher: Ilana Nevins - https://www.ilananevins.com