Slingshot: A Side Project Saved My Startup [Creativity Series #15]

Unthinkable with Jay Acunzo

Sep 11, 2016•8 min•Ep. 18

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Episode description

FOR EXCLUSIVE BONUS CONTENT + CREATIVE EXPERIMENTS: Subscribe at unthinkable.fm to get a quick note from Jay every Monday morning.

TODAY:

Hear the story of a creative side project that saved a startup. Crew co-founder and CEO Mikael Cho talks about Unsplash.com, a photography side project that now boasts billions of photo views each month and salvaged a startup heading for bankruptcy. The project is so widely used today that a photo on the site gets viewed more times than a photo on the cover of TIME Magazine ... but it all started with a ridiculously small amount of time and an even smaller budget.

LINKS TO KNOW:

unsplash.com

Mikael's company: crew.co

Mikael's Twitter: twitter.com/mikaelcho

Jay's Twitter: twitter.com/jayacunzo

Jay's Snapchat: snapchat.com/add/jayacunzo

TOPICS DISCUSSED:

Side Projects

Startups

Photography

Creativity

Craft