Unthinkable with Jay Acunzo - podcast cover

Unthinkable with Jay Acunzo

Jay Acunzojayacunzo.com
An inside look at the unconventional choices of quality-obsessed creators – and the memorable things they made as a result. It's a show about trusting your intuition and your craft more than best practices and blueprints. Since 2016, Unthinkable has inspired creators to ship more personal, powerful work. In the era of AI and endless commodity content, that type of work is now urgent. Hosted by Jay Acunzo, founder of the Creator Kitchen.
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Episodes

Slingshot: The Cooper Review [Creativity Series #9]

Slingshots are a mini-series within the Unthinkable show where we go deep into a creative side project that winds up someplace surprising. Tinkering on side projects is a powerful way to slingshot our careers forward as content marketers, writers, designers, podcasters, videographers, and any kind of creative. In this episode, Sarah Cooper talks about her journey from acting to Google to making the leap pursuing her comedic writing full-time. She parodies business culture, and she's built a nice...

May 16, 201618 minEp. 10

2% Better [Creativity Series #8]

People driven by their creative craft often spend hours agonizing and obsessing over the details of a project. Why? Is that a good thing or a bad thing? How do we know when to actually ship the work? And what does it take in order to operate with that level of detail in a business world often based on seeking shortcuts and cutting corners? Today, we go outside the echo chamber for the story of Niko at Granny's Pie Factory to find out why creative people operate with this extreme care for the det...

May 09, 201644 minEp. 9

Slingshot: The Danger Booth [Creativity Series #7]

Slingshots are a new mini-series within the Unthinkable show where we go deep into a creative side project that winds up someplace surprising. Tinkering on side projects is a powerful way to slingshot our careers forward as content marketers, writers, designers, podcasters, videographers, and any kind of creative. In this episode, Zac Wolf and Becca Goldring discuss their award-winning open-air photo booth, The Danger Booth. LINKS TO KNOW: Zac's Twitter: twitter.com/zacxwolf Becca's Twitter: twi...

May 02, 201626 minEp. 8

The Muse Is An Excuse [Creativity Series #6]

For thousands of years, humans have invoked "The Muse" (or any of the nine Muses) to inspire creativity within them. But are we thinking about creative inspiration the wrong way? Also, a major announcement is made by one of our guest's on this episode, featuring legendary creative thinkers. Today, we go outside the echo chamber with Elliott Bell of The Muse to think about career coaching and what we can learn about the creative muse. Then, Chase Jarvis - world-famous photographer and the CEO of ...

Apr 25, 201636 minEp. 7

Slingshot: Wooden Nickel Shorts[Creativity Series #5]

Slingshots are a new mini-series within the Unthinkable show where we go deep into a creative side project that winds up someplace surprising. Tinkering on side projects are powerful ways to slingshot our careers forward as content marketers, writers, designers, podcasters, videographers, and any kind of creative. In this episode, Dan Milano talks about the comedy group and video project, Wooden Nickel Shorts. LINKS TO KNOW: Dan's Twitter: twitter.com/DanMilanoHere Wooden Nickel Shorts: youtube....

Apr 18, 201624 minEp. 6

Craft-Driven [Creativity Series #4]

When you agonize over the act of creation itself -- for its own sake, not for some ulterior motive or end result -- good things happen. But in the business world, whether in marketing or as an entrepreneur or freelancer, that mentality is surprisingly rare. So what do you call that behavior when someome wants to skip right to the end result, craft be damned? There's a word for it -- a behavior we need to avoid if we want to be truly creative in our careers. In this episode, we hear the story of ...

Apr 11, 201637 minEp. 5

Slingshot: Carving the White Whale [Creativity Series #3]

Slingshots are a new mini-series within the Unthinkable show where we go deep into a creative side project that winds up someplace surprising. Tinkering on side projects are powerful ways to slingshot our careers forward as content marketers, writers, designers, podcasters, videographers, and any kind of creative. In this episode, Erik Devaney talks about carving the white whale. LINKS TO KNOW: Erik's Twitter: twitter.com/bardofboston Erik's Medium article: https://medium.com/@bardofboston/carvi...

Apr 04, 201633 minEp. 4

Side Projects [Creativity Series #2]

Creative side projects are powerful ways to slingshot our careers forward as content marketers, writers, designers, podcasters, videographers, and any kind of creative. In this episode, we hear the story of Neil Pasricha, creator of 1000AwesomeThings.com, a TED speaker, and author of multiple New York Times bestselling books, including The Book of Awesome. LINKS TO KNOW: Neil's Twitter: twitter.com/1000awesome Neil's TED talk: https://www.ted.com/talks/neil_pasricha_the_3_a_s_of_awesome?language...

Mar 28, 201640 minEp. 3

Quality vs. Quantity [Creativity Series #1]

In the official launch of Unthinkable, we'll tackle the bizarre but huge debate of quality vs. quantity in marketing. Plus, creator & host Jay Acunzo shares the theme of the show and why it's time to finally, mercifully, start being loud about our one true desire -- to create great content for a living. We'll go outside the marketing echo-chamber to the smartest place on the planet, as well as hear from a prolific content creator who would make most marketers blush. LINKS TO KNOW: Subscribe ...

Mar 21, 201634 minEp. 2

Unthinkable Mic Check

See you soon! Be sure to subscribe at Unthinkable.fm to get episodes as soon as they launch, plus other exclusive content, goodies, and behind-the-scenes. Twitter: @UnthinkableFM @JayAcunzo

Mar 17, 201623 secEp. 1
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