The marketer's guide to the mobile web vs mobile app debate
Sep 11, 2014
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Episode description
This debate has raged on endlessly: Mobile app versus mobile web site. Finally, some straight answers for marketers on how they should approach each and why. From the "one web" concept to the difference between a mobile web customer and a mobile app customer, Greg highlights some key strategies and questions that good marketers are asking and implementing. You probably should watch this...
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