The 5 reasons you can't ignore SMS marketing
Sep 25, 2014
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Episode description
SMS marketing can be misunderstood. It seems complex to get up and running and goes against the traditional view that marketing should reach as many people as possible all at once (which, in hindsight, seems absolutely ridiculous no?). The thing is that when you do SMS marketing properly and in context it is one of the most powerful and cost-effective marketing tools. Period.
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