MMM #001: Why do YOU need mobile marketing?

Welcome to the inaugural episode of the Mobile Marketing Minute - a weekly look at the strategy required to make mobile an essential part of your marketing mix. During these episodes you will learn how to augment your current marketing efforts with mobile to help reach your target customer, increase your reach and visibility and drive more quality leads and revenue all because of concepts we will share.

This first episode, my co-host and mobile marketing force Greg Hickman (of the Mobile Mixed podcast) answers the question of why: Why should every single one of you be thinking about mobile in every single one of your marketing efforts, now and in the future.

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