How to use emotions to make mobile ads more effective

We've all seen an ad on television that has had an impact on us - made us laugh or cry or think or donate or buy or repulse. Mobile ads should be no different. The key is to understand when to display the appropriate ad with the appropriate message and being of the appropriate length. 

This is what InMobi calls "Emotional Monetization" and Peggy walks us through an incredibly simple process to understand when to use what type of ad for maximum revenue generation. I.E. When to place the right ads that will make you, the developer, more money. 

This is part content strategy and psychology lesson but mostly common sense that, if applied, will net you more earnings making everyone happy in the end.