Beacons make the McDonalds McChicken fly
Dec 23, 2014
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
In late October, McDonalds got into the beacon game. Not all McDonalds, just 17 of them in the Columbus, Georgia area. The results were good enough to prompt them to expand the rollout to another 263 locations. Chuck summarizes the results from the first 17 stores and answers the question about why beacons and why not just hand out coupons instead.
For the best experience, listen in Metacast app for iOS or Android