S3 Ep11: Behind the Influence, Lucrece Sicat Loeb talks Creator Economy
Jun 20, 2025•9 min•Season 3Ep. 11
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Episode description
Amazon’s Head of Marketing, Lucrece Sicat Loeb, joins us to unpack the ins and outs of the creator economy. This episode explores influencer marketing myths and reveals why authenticity and community are key to success.
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