S2 Ep3: Building Joan: Creativity, Tenacity, and Telling Better Stories with Jaime Robinson
May 28, 2025•58 min•Season 2Ep. 3
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Episode description
In this episode of Untalented, Jaime Robinson, Co-Founder and Chief Creative Officer of Joan Creative walks us through her remarkable journey from TGI Fridays to top agencies like Chiat/Day and Goodby Silverstein, and ultimately to launching Joan in 2015.
Jaime shares what drove her to build an agency that creates smarter, more resonant work, especially for women, and the milestones that have defined Joan’s rise: from the iconic Netflix “Rules for the Modern Woman” campaign to expanding across New York, London, and Berlin.
We get into leadership, storytelling, tight deadlines, and the creative resilience required to thrive in modern advertising. Jaime also talks about the role of AI, competing with networks, and why the industry needs to stop playing it safe and start acting like it believes in itself again.
Jaime shares what drove her to build an agency that creates smarter, more resonant work, especially for women, and the milestones that have defined Joan’s rise: from the iconic Netflix “Rules for the Modern Woman” campaign to expanding across New York, London, and Berlin.
We get into leadership, storytelling, tight deadlines, and the creative resilience required to thrive in modern advertising. Jaime also talks about the role of AI, competing with networks, and why the industry needs to stop playing it safe and start acting like it believes in itself again.
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