S2 Ep2: Where’s Our Attention Going? | Meet Small World
May 20, 2025•1 hr 7 min•Season 2Ep. 2
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Episode description
The brains behind creative company, Small World - Dan and Sadia - join Untalented to talk all things entertainment-first content.
We talk about why the old ad model is breaking and how entertainment-first thinking is becoming the blueprint for capturing modern attention. Dan and Sadia open up about what it really means to make work that audiences want to spend time with, not just tolerate. From building narratives that feel more like shows than spots, to partnering with platforms and creators from the ground up, Small World is proving that brands can act more like cultural studios and still drive impact.
It’s a conversation about attention, experimentation, and why the most resonant work starts with a real point of view.
We talk about why the old ad model is breaking and how entertainment-first thinking is becoming the blueprint for capturing modern attention. Dan and Sadia open up about what it really means to make work that audiences want to spend time with, not just tolerate. From building narratives that feel more like shows than spots, to partnering with platforms and creators from the ground up, Small World is proving that brands can act more like cultural studios and still drive impact.
It’s a conversation about attention, experimentation, and why the most resonant work starts with a real point of view.
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