S2 Ep1: Laura Petruccelli on Ego, Collaboration & Creative Truth
Apr 29, 2025•53 min•Season 2Ep. 1
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Episode description
Welcome to Season 2 of Untalented. In this episode, we're joined by Laura Petruccelli Co-Founder and Chief Creative Officer of nice&frank. She's a creative leader, straight-talker, and breaker of old agency habits.
From launching FrankShop to leading by planting seeds, Laura shares what it means to grow a culture where people feel empowered, not overpowered.
We get into the challenges of leading as a woman, the importance of forming your own point of view, and why the best creative work doesn't come from harmony, it comes from people who care enough to clash, challenge, and create something better.
Check out nice& frank's channel:
https://www.youtube.com/@niceandfrank/featured
From launching FrankShop to leading by planting seeds, Laura shares what it means to grow a culture where people feel empowered, not overpowered.
We get into the challenges of leading as a woman, the importance of forming your own point of view, and why the best creative work doesn't come from harmony, it comes from people who care enough to clash, challenge, and create something better.
Check out nice& frank's channel:
https://www.youtube.com/@niceandfrank/featured
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