112: How to Design & Implement an Impactful Internal Communications Plan

In business, the topic of “communication” comes up a lot, especially when we talk about ways to effectively communicate information about products and services to our customers. But what are you doing to communicate better with your employees? And, if you are making internal communications a priority in your business, what are you doing to maximize your efforts?

On this episode of unsuitable, we’re talking to Abigail Eisenbrei, an internal communications specialist at Rea. Abby has previous experience implementing communications strategy at the corporate level and, since joining the firm, she has used her expertise to help us with internal communication opportunities. She shares the three primary objectives of internal communications, then offers a few tips to help us implement a solid strategy that will achieve maximum results.

Your 3 Primary Communication Objectives

Each of the three primary objectives of internal communication – to inform, to educate, and to engage employees – is vital to creating a strategic and impactful communications plan. Informing leads to educating, educating leads to engaging, and engagement leads to growth.

Listen to learn more about why you should and how you can implement the three primary objectives of any internal communications strategy:

• It doesn’t matter if you’re part of a 15-person company or a 1500-person company – all employees want to be informed, feel like part of the business, and leave a footprint.
• It’s helpful to establish one internal communication source, which distributes every message to everyone in the company.
• Don’t forget to communicate the fun stuff, too! Celebrating and recognizing fantastic people and initiatives throughout the company and community is a great employee morale booster.

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