The URGENCY of Nurturing Your Herd You never get a second chance to make a great first impression. This saying applies to so many situations – dating, interviews, writing, reading and the list goes on. First impressions set the tone and are often impossible to reverse. This is true in almost every aspect of life, […]
The Friction-Free Agency The only thing that matters is helping you build a business that supports the life of your dreams. About 12 years ago, our agency was gaining momentum and growing quickly. We had acquired an agency, brought in people from the acquired agency, and brought the entire team together through the definition of […]
Motivate Your Team – All of the Time Our encouragement and motivation doesn’t stop at the office. We even use snail mail! We like to send direct mail pieces to our people on a regular basis. A lot of business owners may think this idea is strange—we see these people every day, so why pay for postage to send them something […]
Remove ALL Doubt How can anyone you propose to do business with really know that every step of their new business relationship is unconditionally guaranteed? Has every doubt of concern been removed right from the beginning? Is what you say you are going to do supported with a written guarantee? If it’s not, it should […]
Are You Watching Your Money? We are so quick to say in our businesses that we are here to “serve our customers,” but at the end of the day, we are also all in business because we need to earn money. One of my favorite quotes from Earl Nightingale’s inspirational book, The Strangest Secret, is, […]
Niches to Riches at the 10,000 Foot Level… Niche marketing can be a lot of different things… It could be that you are a restaurant insurance agency, a work comp insurance agency, etc… What you’re niching in doesn’t really matter, but the fact that you are doing mostly the same thing, or have large segments […]
The Recipe For Green Dough Every single business has competition. Whether you’re an insurance agent, attorney, a bookkeeper, a nonprofit consultant, or a sustainability consultant, there are hundreds or thousands of other people out there who do what you do. If a prospective client is considering investing in the product/service that you provide, you must […]
Are You Mining Your Acre of Diamonds? Seems like many continue to focus on pursuing massive amounts of new business/applications from sources outside of your existing book of business and it continues to flow faster than you can handle….right? Congratulations!! Want more? Why not start with the people and companies that ALREADY know you, trust […]
Provide State-of-the-Art Technology Tools Technology has opened so many doors for businesses. Some of you may not even remember the days when credit cards were not swiped electronically, but rather they were manually imprinted with ink and paper onto carbon tissue paper. That seems so archaic now, doesn’t it? That single technological advancement has changed the way we pay for everything […]
Numbers Don’t Lie Several years ago, we made a seemingly small change to our process that produced mighty results! We created what we call a Production Log, essentially our scoreboard. Our scoreboard is the result of everything that we’ve worked so hard for. From our people within our world-class processes, simply promoting the heck out […]
Becoming A Marketplace Researcher Today’s insight brings to you a message that will help you put yourself in a position where you can penetrate your marketplace because you will be messaging to the conversation that is already going on in their mind. Successful marketing penetration demands an extensive understanding of the heart and of the […]
Where Is Your Revenue Coming From? Today I’m discussing something that I find to be one of the most important systems in ANY business, including insurance agency businesses – Client Segmentation. In the 1800’s a gentleman by the name of Pareto came up with a principle called the 80/20 rule. What it means is […]
Our Wheel of Fortune program is, hands down, our very Biggest Team Motivator! In our particular organization, the “Living Agency Laboratory”, it is done every third Wednesday of the month in our lobby. What they have to bring in order to qualify to spin the wheel of fortune is their game tracking sheet. The mindset of […]
The Conversation Going On About YOUR Agency If someone asked YOUR client about YOUR agency in a grocery store, how would that conversation go? Would there be much of a conversation? Is there any type of ongoing dialogue with YOUR client except when you want/need more money from them? What is your very best method […]
Niches to Riches with special guest Russ Castle! Russ is an independent agency entrepreneur and known niche authority. He has built his successful empire through a strategic strategy and now in this interview he will share his secrets with you. If you’re ready to take your agency to a whole new level through a […]
How to Develop Your Own Friction-Free Agency So Every Team Member Can Achieve and Enjoy Their Lives! Phone calls, emails, faxes, text messages, instant messages, underwriters, marketing reps, client(s) in the office, escrows, deadlines, cert needed – sound familiar? You are not alone. Some of the frustration and anxiety that surface in any or all […]
Double Your ROI (Return On Investment) In What You’re Already Doing Most of you are already utilizing platforms like social media, referral programs and reviews to engage your customers, but what are you doing after that initial engagement… This is where you will find the opportunities to go the extra mile and completely WOW (With […]
Questions continue to surface on how we organize our team, keep our team together, keep them motivated, keep them moving forward, compensate them at a level that keeps that motivates them, keeps them producing, and so on. The hands down, number one thing that we do team wise is the weekly team meeting. It happens […]
Delegation, as part of time management, is an “art”… Time management, identifying and working in the area of your “Personal Gift” is so critical to your success. It’s also a much bigger win for everyone involved when you hire somebody who loves and adores the opportunity to do those kinds of things that you don’t […]
Another exciting week in the “Living Agency Laboratory” reveals this week’s lesson about third party credibility and your marketing – testimonials. This is the very FIRST activity I started with in my “marketing in the insurance agency business “quest in 1999. Testimonials are absolutely critical. If you are open to digging in and improving your […]
