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Unstandard

André Givenchy, Segernwww.segern.com

Unstandard™ is a seasonal collection of short, tightly structured monologues by designer and strategist André Givenchy. Each episode distills the discipline, restraint, and invisible decisions behind lasting design—offering sharp insights for those who build with care and intention.


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Episodes

The profitable position

This episode explores the arc of startup evolution, highlighting the shifting dynamics between founders and VCs as companies achieve profitability. It challenges conventional wisdom about the value proposition of venture capital, offering a fresh perspective on self-reliance and strategic growth.

Nov 13, 20245 minSeason 1Ep. 45

Owner Mode

This episode discusses a shift in how we approach leadership, moving away from traditional management hierarchies toward a more nimble, focused approach that emphasizes direct involvement and meaningful guidance through the work itself.

Nov 07, 20246 minSeason 1Ep. 44

Cultivating taste in design

This episode is an insightful exploration of how taste in design is not merely subjective but a skill that can be nurtured. It underscores the significance of developing taste to identify quality, and how demystifying it can break down barriers, especially in an era where human creativity stands out amidst AI advancements.

Nov 05, 20247 minSeason 1Ep. 43

Focus forward never backward

This episode challenges the conventional wisdom of a project management. I invite you to reconsider your approach to learning from past experiences and shift the focus towards proactive improvement. As product designer, managers, and founders I see this as an opportunity to optimize how we iterate and evolve our creations, emphasizing continuous growth rather than dwelling on past missteps.

Oct 18, 20246 minSeason 1Ep. 42

Craft rules everything around me

This episode presents a critical examination of the oft-mentioned yet rarely defined concepts of craft and quality in design. It challenges us to explore how exceptional individuals and teams bring these elusive ideals to life, emphasizing the crucial role of vision, taste, and genuine care for craftsmanship in achieving greatness. This analysis invites us to delve deeper into the essence of outstanding design and its transformative power.

Oct 15, 202411 minSeason 1Ep. 41

Technologies manipulating you

This episode presents a fascinating exploration of how companies leverage psychological principles to influence consumer behavior through the technology we use daily. It highlights the importance of understanding these techniques to navigate the modern technological landscape more effectively and make informed decisions as creators and consumers.

Oct 03, 20247 minSeason 1Ep. 40

Dancing with intrusive creativity

This episode presents an intriguing exploration of intrusive creativity, a phenomenon that both empowers and challenges creative minds. As a creative founder and product designer, I see this as a crucial aspect of the innovation process, one that can lead to groundbreaking ideas but also potential pitfalls if not properly harnessed. LINKS Check out Candrly Download Napkin Download SuperWhisper Grab a Plaud Note ——— Some of the links provided may be affiliate links, resulting in us earning a comm...

Oct 01, 20246 minSeason 1Ep. 39

Personal brand investment

This episode presents a powerful analogy between building a personal brand and investing, highlighting the importance of patience, consistency, and long-term thinking in career and life development. It offers a fresh perspective on personal branding that can inspire professionals to approach their career growth with a more strategic mindset.

Sep 19, 20247 minSeason 1Ep. 38

Protect your vision

This episode presents a crucial aspect of creation, entrepreneurship and innovation — the unwavering commitment to one's vision in the face of adversity. It challenges us to explore the delicate balance between staying true to our core ideas and adapting to external feedback, a challenge that every influential or visionary founder faces on their journey to create something truly revolutionary.

Sep 17, 20248 minSeason 1Ep. 37

Dear designer, do it for craft

This episode presents a thought-provoking examination of the evolving landscape in design careers, challenging the conventional wisdom of corporate success. We highlight the growing disconnect between inflated job titles and genuine skill mastery, urging aspiring designers to prioritize craft over corporate prestige.

Sep 10, 20245 minSeason 1Ep. 36

From reactive to innovative

Discover how shifting your focus from competition to self-improvement can transform you into an innovator. This article provides practical tips to help you break free from reactive thinking and embrace a mindset of continuous innovation and growth.

Sep 08, 20246 minSeason 1Ep. 35

The reshaping of reality

Reimagine your world by learning how to see opportunities where others see limitations. Uncover the true power of questioning everything and challenging norms to foster a mindset of innovation, and create waves of change in your life and career.

Sep 05, 20248 minSeason 1Ep. 34

4 pillars to own the world

Break through barriers with four simple pillars that can be leveraged to transform your ideas into realities, increase your luck surface, and supercharge your success.

Sep 03, 20245 minSeason 1Ep. 33

Just let me do my job

Overcome workplace obstacles and excel. Learn to communicate effectively, build focused teams, and drive meaningful change in your organization.

Aug 31, 20246 minSeason 1Ep. 32

Psychological innovation

Harness the power of psychological innovations to supercharge your productivity and transform your business. Learn how psychological insights are shaping the future and leverage human behavior for groundbreaking product design.

Aug 30, 20248 minSeason 1Ep. 31

From painkillers to vitamins

Transform your product strategy from quick fixes to lasting solutions. Learn the power of "vitamin" products and how they can impact user experiences and create long-term value in tech, design, and development.

Jul 30, 20246 minSeason 1Ep. 30

Distribution's rocket fuel

Understand the secret of a great distribution strategy. Gain insights on collaborations, digital marketing, and audience targeting to skyrocket your business reach and impact.

Jul 25, 20246 minSeason 1Ep. 29

Charge what you’re worth

Break free from undervaluing your design skills. Learn actionable strategies to confidently raise rates and overcome imposter syndrome.

Jul 23, 20248 minSeason 1Ep. 28

Colorful steps

Reframe your approach to goals and explore the joy in every stride you make. Transform obstacles into stepping stones for lasting fulfillment and success.

Jul 16, 20246 minSeason 1Ep. 27

Building dreams in public

The art of building your brand in public is a powerful story where each moment and every trial can be turned into triumphs that captivate, inspire and rally a loyal following.

Jul 11, 20244 minSeason 1Ep. 26

Ditch best practices

Explore how coloring outside the lines and abandoning the safety of best practices can unlock more successes and transform your approach to development, design, and innovation.

Jun 25, 20246 minSeason 1Ep. 25

When support is scarce, reframe

Listen and learn 7 powerful principles to thrive through adversity and turn skepticism into your greatest source of strength, resilience and self-belief.

Jun 18, 20248 minSeason 1Ep. 24

Stay out of the results

In this episode I share a presonal story of resilience and highlight why learning to focus on your craft, not the outcomes, can lead to unexpected opportunities in your entrepreneurial journey. Join me in this reflective episode.

Jun 12, 20247 minSeason 1Ep. 23

From dreamers to doers

A conversation on how artificial intelligence bridges the gap between dreamers and doers. How the marriage of AI and exceptional design can turn ambitious ideas into reality and unlock your potential to create the extraordinary.

Jun 04, 20246 minSeason 1Ep. 22

Design as a language

Explore how intentional, poetic design can turn ordinary moments into extraordinary experiences, and evoke new depths of emotional and creative engagement.

May 28, 20248 minSeason 1Ep. 21

The dangers of "Free" in SaaS

Freemium might just be a gamble. Tune into an insightful discussion on the true cost of "Free" in SaaS and learn tactics to ensure your product truly thrives.

May 21, 20248 minSeason 1Ep. 20

Disconnect costs

This one is for the leaders, let's discuss how immersing yourself in the daily realities of your team and users can transform your strategic outcomes. This episode offers you a playbook for nurturing a culture where innovation and peoples needs align flawlessly.

May 14, 20247 minSeason 1Ep. 19

Technology with a soul

In this episode we explore the how designing things that deliver more than just features, and crafting technology with humanity at the forefront can transform everyday frustration into user empowerment and societal advancement.

May 07, 20245 minSeason 1Ep. 18

Less is more magic

Is this episode we discuss the simple idea of "conquer simplicity, conquer the world". We'll unlock the secrets to successful brands, flawless designs, and revolutionary ideas. Dive in with me on this journey of refining complexity into simplicity that resonates and transforms the ordinary into extraordinary.

Apr 30, 20245 minSeason 1Ep. 17

Dare to stand alone

In this episode we'll venture beyond the comfort of conformity to unlock your unique potential. Taking a peek into the minds of the audacious few who defy norms and learn to cultivate your distinct vision and give rise to transformative ideas and more.

Apr 23, 20246 minSeason 1Ep. 16
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