Roundtable: How CPG Will Thrive In the Roaring 20s
This week, Peter talks with John Carroll, former VP/GM at Coca Cola, who shares his view on what CPGs must do to win in this new decade.
Jan 13, 2020•37 min•Ep. 16
Unpacking the Digital Shelf
Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org
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Episodes
Roundtable: 2020 B2B Dos, Don'ts, and Duds
In the first episode of this decade, Peter and Justin King tackle a list of dos and don'ts for B2Bs in 2020.
Jan 06, 2020•33 min•Ep. 15
Roundtable: Moncler Innovates, Coke Re-CMOs, Xeroxing Parts
In the ultimate episode of this decade, we discuss how Moncler and other brands drive innovation, the Coca Cola CMO returns and whether we will be Xeroxing parts in 2020.
Dec 23, 2019•30 min•Ep. 14
Test and Scale Social Commerce, Interview with Luke Garro, EVP and Content Director at GYK Antler
New commerce opportunities in social are popping up all the time. How do you test and scale these direct methods in an agile way? Peter Crosby and Rob Gonzalez spoke with Luke Garro, EVP and Content Director at marketing agency GYK Antler, about the best practices for brands to drive connection and commerce through social.
Dec 19, 2019•37 min•Ep. 13
Roundtable: Drunk Shopping, VC DTC, Andy Is Dunn with Walmart
Tis' the season for drunk shopping and executive exits! Peter Crosby and Rob Gonzalez drunk shopping economy, VC-fueled DTC brands, and Andy Dunn exiting Walmart.
Dec 16, 2019•28 min•Ep. 12
Driving Digital Shelf Excellence Worldwide: Interview with JJ Schmidt, Global Product Manager at Mars
The ongoing journey to digital shelf excellence at global CPG brand Mars holds lessons for every business leader. In an interview with Peter Crosby and Molly Schonthal, JJ Schmidt, Global Product Manager at Mars details the organizational and technology transformation required to get agile and achieve results.
Dec 09, 2019•39 min•Ep. 11
Technology that Drives Outcomes: Interview with Suzanne Abate from The Development Factory
A true digital transformation partnership between business and IT must focus on products, not projects. Outcomes, not outputs. In an interview with Peter Crosby and Molly Schnotha Suzanne Abate, owner of the Development Factory, describes how technology products can contribute to higher levels of connectedness, productivity, and profitability.
Dec 05, 2019•34 min•Ep. 10
Roundtable: Fake Reviews and Lord & Taylor Gets Bagged
Yes, somewhere there's a millennial in Brooklyn writing fake reviews by the truckload. Peter Crosby and Rob Gonzalez talk the dark underbelly of the reviews world plus Lord & Taylor getting snapped up by Le Tote.
Dec 02, 2019•22 min•Ep. 9
Roundtable: Giving Thanks at the DSI
ecommerce, PIM, enhanced content, product experience management, digital shelf, PXM, GDSN, DAM, syndication, retail, amazon, target, b2b, b2c, brands, online shopping,
Nov 25, 2019•23 min•Ep. 8
Deciding to Win in CPG: Interview with Sam Gagliardi, SVP of Ecommerce at IRI
Digitally native CPGs are scrappy and focused. Big CPGs have scale and presence. To win, you have to be both. In an interview with Peter Crosby and Rob Gonzalez of the Digital Shelf Institute, Sam Gagliardi, SVP of Ecommerce at IRI lays out the decision path to CPG success.
Nov 21, 2019•38 min•Ep. 7
Roundtable: Nike Divorces Amazon & Forrester Reads Its 2020 B2B Crystal Ball
Our weekly roundtable explores the most important news and trends in manufacturing, and we take on Nike calling it quits with Amazon and what it means for everyone else. Also, Forrester analysts Joe Cicman and Allen Bonde have issues their 2020 Predictions for B2B Commerce, and the panel weighs in. Featuring Peter Crosby, Rob Gonzalez, and Justin King.
Nov 18, 2019•32 min•Ep. 6
First-Mover B2B Advantage: Interview With Brian Beck, Author of ‘B2B Billion Dollar Ecommerce’
For B2B manufacturers, there is still a huge first-mover advantage available in ecommerce channels. Brian Beck, the author of B2B Billion Dollar Commerce, joins the podcast to outline the strategies to show up and stand out on the digital shelf.
Nov 12, 2019•35 min•Ep. 5
Roundtable: Can IDs and Blockchain Stop Counterfeiting?
Our weekly roundtable explores the most important news and trends in manufacturing, and we investigate counterfeiting and winter sports entering the B2B ecommerce world in our latest episode. Learn more about Ralph Lauren’s plans to authenticate merchandise with IDs, find out why the blockchain dress exists, and learn how one company will let you trace your sweater back to the exact sheep it came from. Featuring Rob Gonzalez, Molly Schonthal, and Justin King.
Nov 08, 2019•32 min•Ep. 4
Roundtable: The Halloween Episode - What's Scary In Manufacturing
On our weekly roundtable of what's happening in manufacturing, we're talking Halloween - or at least what's scary in manufacturing these days. Turns out it's trade wars and industry-killing millennials. Featuring host Peter Crosby, Rob Gonzalez, and Molly Schonthal.
Nov 01, 2019•27 min•Ep. 3
Marketing Silos Must Fall: Interview with Sonesh Shah, Vice President Marketing and Digital at Bosch Power Tools
To win on the digital shelf, brand and digital marketing can no longer be telling different stories. Or chasing different outcomes. In an interview with Peter Crosby and Rob Gonzalez of the Digital Shelf Institute, Sonesh Shah, Vice President Marketing and Digital at Bosch Power Tools explains how he merged these functions for better customer experiences and better results.
Oct 29, 2019•40 min•Ep. 2
Introducing: Unpacking the Digital Shelf
Unpacking the Digital shelf is the only podcast created for manufacturers strategizing to win in the digital age. In this episode, we introduce you to a sample of the conversations you can expect in the episodes to come. Listen in!
Oct 17, 2019•5 min•Ep. 1
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