Unpacking the Brand

Randy Kessler and Kenneth Theriot

Discover What’s Inside the World of Business, Branding, and Innovation Join hosts Ken Theriot (TheRiot Agency) and Randy Kessler (Labels and Labeling) as they dive deep into the strategies, stories, and innovations that drive brand success. Unpacking the Brand explores the intersection of marketing, sales, and customer experience, featuring insights from industry leaders, creative thinkers, and business visionaries. While rooted in the print and packaging industry, this podcast broadens the conversation to include branding breakthroughs, sustainability, technology, and the challenges shaping today’s business landscape. Whether you’re a CEO, entrepreneur, or marketing professional, each episode delivers insider insights, expert interviews, and actionable takeaways to help you stay ahead in an ever-evolving market. New episodes drop monthly, with special editions covering major industry trends and events. 🎧 Subscribe now and start unpacking the stories behind the world’s most compelling brands!

Last refreshed: July 29th, 2025 at 12:57 AM ⓘ

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Episodes

Reinventing FTA: Nathan Ridnouer on the Future of Flexographic Printing

In Episode 4 of Unpacking the Brand , hosts Randy Kessler and Ken Theriot sit down with Nathan Ridnouer, President of the nonprofit Flexographic Technical Association (FTA), to discuss his journey from managing a movie theater to leading one of the most impactful trade associations in the packaging world. Discover what Nathan’s doing to modernize industry education, promote volunteerism, and build trust through radical transparency; all while steering a nonprofit through industry change. Topics ...

Jul 25, 2025•53 min•Ep. 4

45 Years of Print Industry Wisdom with Paul Teachout

Join us for Episode 3 of Unpacking the Brand as we sit down with printing industry veteran Paul Teachout to explore his 45-year journey through flexographic innovation, leadership, and relationship-building. Paul shares how he went from apprentice to executive, shaped industry associations like TLMI and FTA, and continues to drive progress in automation, clean-hand technology, and workforce development. Whether you're in branding, packaging, manufacturing, or marketing, this episode is packed wi...

Jun 19, 2025•1 hr•Ep. 3

Customer-Centric Branding in Manufacturing with Katie Graham

In this episode of Unpacking the Brand , hosts Ken Theriot and Randy Kessler sit down with Katie Graham , Regional Marketing Communications Manager at Bobst North America , to explore how customer-centric marketing is changing the face of industrial branding. From long sales cycles to global communications challenges, Katie breaks down what makes manufacturing marketing so unique — and how aligning messaging, analytics, and authenticity can help even the most technical brands stand out. They div...

Apr 22, 2025•36 min•Ep. 2

Secret of Scalable Growth with John Hirko

In this debut episode of Unpacking the Brand , hosts Ken Theriot (TheRiot Agency) and Randy Kessler (Labels and Labeling) are joined by John Hirko , Director of Growth at TheRiot Agency. Together, they explore the evolving role of growth leaders and how companies can align sales, marketing, and customer success through systems that scale brand intimacy. From CRM adoption to bridging relationship selling with digital strategy, John shares actionable insights for manufacturers and B2B companies lo...

Apr 22, 2025•44 min•Ep. 1

Unpacking the Brand – Teaser Trailer

Episode Description: Welcome to Unpacking the Brand , your go-to podcast for everything business, branding, and innovation! Hosted by industry experts Ken Theriot (TheRiot Agency) and Randy Kessler (Labels and Labeling) , this show explores what it really takes to build, grow, and differentiate a brand in today’s competitive landscape. In this teaser, get a sneak peek at the exciting conversations ahead—insights from branding pros, real-world success stories, and cutting-edge strategies to help ...

Mar 13, 2025•1 min

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