402. Jonathan Baillie Strong on Spotlight Podcasting
Episode description
Jonathan Baillie Strong is a B2B podcast strategist and the founder of Spotlight Podcasting, a company that helps consulting firms and mission-driven companies build more authority and grow their businesses with podcasting. Today, he shares insights from the world of podcasting from pre-production to promotion.
You can learn more about Spotlight Podcasting at http://www.spotlightpodcasting.com/, and you can connect with John through linkedin.com/in/jonbstrong, or his personal website https://jonbstrong.com
Key points include:
00:29: Helping Tim Ferris launch his podcast
05:17: How podcasting has helped consultants connect with clients
09:23: The process of developing and launching a podcast
12:26: A podcast production checklist
20:41: The fee structure of a podcast production agency
Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com.