369. Cactus Raazi on Personalized Pricing

Cactus Raazi is a former Managing Director at Goldman Sachs who has been a successful entrepreneur in credit trading.

He is also the author of the recently published book Price: Maximizing Customer Loyalty Through Personalized Pricing. 

In today’s episode, Cactus shares his perspective on personalized pricing - and how he got his distinctive first name.

Key points include:

06:05: Researching his book

08:30: Examples of personalized pricing

13:03: The value of personalized pricing

17:41: Ideal businesses for personalized pricing

20:53: How to communicate personalized pricing to the consumer

24:31: Using  algorithms to differentiate the customer base

You can contact Cactus through LinkedIn and order his book, Price: Maximizing Customer Loyalty Through Personalized Pricing, on Amazon.

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