314. Bethel Desmond on business storytelling
Aug 03, 2020•24 min
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
Bethel Desmond is the Founder of The Content Corp and former Chief Storytelling at IBM Global Business Services.
In this episode, she shares tips on how to use stories to engage customers.
Learn more about Bethel's work at:
For the best experience, listen in Metacast app for iOS or Android