138. Are you selling water or chicha?
Feb 03, 2019•3 min
Episode description
There are two types of products:
Ones where we already know the story. Example: water.
And ones where the customers needs to hear the story. Example: chicha.
Are you selling water or chicha?
The weekly Unleashed email includes a transcript of each episode, book recommendations, and consulting tips.
Sign up at: https://www.umbrex.com/unleashed-podcast/
For the best experience, listen in Metacast app for iOS or Android
