Do you regularly do client research for your biz? It sounds so yawn! But OMG... It is a game changer for your business! It is your hidden business superpower. 💪🏻 And if you are currently not doing it... Why not! In today's episode I'll be sharing with you why client research is a must have for you business and how you can go about it in your business for maximum impact! amycaiger.com
You're getting new clients, but they are leaving you feeling a little disappointed. The excitement of getting a new client is quickly followed by resentment that you have taken them on. You feel confused, directionless and stuck. You don't know what step to take next. You've had nice clients, they've not been all bad - so you hope one day, one will come along again. Let's get rid of the hope! Let's make this a certainty so you can say goodbye to your Z-List clients for good. amycaiger.com/gamepl...
New Year, New Series, New Format! Welcome to the Brand New Series. This series I'm going to be creating bitesize episodes, no longer than about 5 mins long. No faffing, no waffle, just great tips and action! NOTE - These episode are recorded as videos and published on IGTV. Which is why 'video' or video references may creep in, every now and again! To check out the video go to www.instagram.com/amycaigerbiz To join my Facebook group go to www.facebook.com/groups/unleashyourniche...
In this episode I want to talk about something that has been mentioned to me a lot these past couple of weeks, it came up during my challenge and it has come up in the questions on some masterclasses and live shows I've been on recently and in my community. And that is the fear!!! That you are scared to niche and this is a something that is really holding business owners back from being confident with their niche. But having a niche absolutely doesn't need to be scary, it shouldn't be scary. The...
In this episode I am joined by the fabulous Rob and Kennedy The Email Marketing Heroes. We are talking all about how to stand out with email marketing and we also talk about their niche too as they have a really interesting niche in lots of different ways! If you don't know Rob & Kennedy they are a hypnotist and a mind reader and they use the art of psychology to help you create email campaigns that your readers can't wait to read! They have also been featured in quite a few of the guest epi...
Finding your niche can sometimes cause a bit of unnecessary stress, it can also even be seen as a little bit controversial. You've probably heard or seen various blog posts or social media posts saying To niche or not to niche? But I think the main reason there can be so much debate about this, is that people don't really know how to go about it. Its seems like it needs to be this massive and scary business decision where you pretty much drop everything that you are currently doing to get really...
In this episode we are going to go more into the nuts and bolts of - What happens on a photoshoot - How to choose the right photographer - How to prepare for a shoot - What formats & uses you should be thinking about - Why professional photos are worth investing in. If you're planning on getting your photos done, or perhaps if you're wondering if you should. This is not to be missed! A bit about Catherine , Catherine is a brand personality and event photographer for awesome folk who market t...
Do currently have photos that you feel are not really very you? Or you feel your photos are just the same as everyone else, there is nothing really very different about your photos. Or perhaps you're thinking of getting some new photos done, but have no idea where to start and how you can make them unique to you, so you stand out, and they are totally on brand for you and your business and that your personality shines through. In this episode I'm talking to the wonderful Laura Pearman, branding ...
Are you creating content in your biz? Do you regularly and consistently create a hero piece of content, whether that's a blog, video or podcast? Do you give much thought into why you create your content or do you just create it because you know it is a good idea? In this episode I share with you why you should be being intentional with your content and how this is key in positioning yourself as the go-to person. Unleash Your Niche Facebook Community amycaiger.com...
Find working out what your niche is, a little bit of the difficult side? It might be that you are falling into one or more of these niching traps. In this episode I share with you the 4 most common niching mistakes I see, and how to avoid making them yourself. For more about 5 Days To unleash Your Niche Join my Facebook Community Unleash Your Niche...
In this episode I'm chatting to the wonderful Tracy Hooper about how to stand out using your personal image and style. We share with you all sort of things including - How to get started when thinking about how to create a signature look. - How to use the clothes you wear to stand out on and offline. - The benefits of being able to dress with confidence and become recognisable. Tracy specialises in helping professional women and business owners curate a style that makes them stand out, look amaz...
Do you find it hard to get reviews or testimonials full stop? You keep asking your clients and you hear nothing back? Are the testimonials you do have, a bit out of date, they are talking about something you don’t even do anymore - but how can you get some new ones? Or do you think your testimonials are a bit naff, it’s great you have them, it’s so hard to get them, but you don’t really feel they add anything? They are not really that compelling. You don’t really think they would help convince a...
You don’t want to stay in the same place, you know your business has way more potential, you want to be amplifying your superpowers and what makes you amazing and different to everybody else. You want to be building the right relationships, You want to become that no brainer choice. But where do you start? In this episode I go through the 5 steps you need to be getting sorted in your business so that you have a really defined niche. So you will be standing out, people will know you, and you'll b...
Do you feel that you’re just saying the same things as everyone else in your content? Do you feel too corporate, or just a bit too boring, and you know you're not coming across as ‘you’ in your writing? Or do you just sit in front of your computer looking at the blank page not knowing where to start and how you can begin to inject a bit more of ‘you’ in your writing? In this week’s episode I’m joined by the wonderful, the fabulous Laura Robinson or you may know her as Laura from Worditude. Laura...
Lack of time? Or perhaps you know the whole of your website needs the messaging updated, but what shall you do first? In this episode I do through the top areas of your website you should change first to make the biggest impact. Come and join me and loads of other solopreneurs in my Facebook Community Unleash Your Niche Visit my website
Does the thought of writing your About Page fill you with dread so you keep putting it to the bottom of your To-Do list? Are you not really sure what you should be writing? Do you need to give your X-factor backstory, but what if you don’t have one? Do you have to go personal, should it be super professional, shall I mention I’ve got kids, what about my qualifications? In this episode I share with you what your About page should contain so that it connects with your reader. Join my Facebook Comm...
Do you keep thinking, why is that person being picked to talk about that subject when I know more than they do. Or you find people you know referring someone else to their friends or peers and you are left there thinking - err what about me!! Or even worse, when you happen to mention something you do, the response you get is ‘Oh I didn’t know you did that!’ In this episode I share with you 3 ways, plus a cheeky bonus, to position yourself as the go-to person. Join the Facebook community www.amyc...
Pivoting or Repositioning your business? Whether it is down to the rather strange situation we are now finding ourselves in, or if it is just time for a bit of a pivot or reposition for your business. In this episode I share with you 3 things you need to keep in mind to make sure your new direction is communicated effectively. Join the Unleash Your Niche Facebook community https://www.facebook.com/groups/unleashyourniche/ www.amycaiger.com...
If you have found that business has gone a bit quiet in the last couple of weeks! Or maybe you now have less time to work on your business and need to prioritise. You feel a bit lost as to where to put your efforts. In this week's episode I'm going to share with you the top things you need to be focusing on right now, to make sure you are making the most of the downtime and to that your business is in a strong position and raring to go! Join my Facebook group - https://www.facebook.com/groups/un...
In this episode I share with you the 3 mistakes I see all the time, and what you can do to avoid them. amycaiger.com instagram.com/amycaigerbiz
Offer a few different services and not sure how you can niche as they are all a bit different? In this episode I will be giving you tips to help you niche even if you do more than 1 thing for your clients. amycaiger.com instagram.com/amycaigerbiz
When someone lands on your website, this is your chance to get them to connect with you. To know they are in the right place. But how do you go about doing that? In this episode I go over two moments you need to create to get your visitor to connect with you immediately.
Everybody's got one, and everyone is different. Are you making best use of what makes you, you, to get your biz to stand out? amycaiger.com instagram.com/amycaigerbiz
For many biz owners, getting clear on who their ideal client is causes so much confusion, stress and anxiety: ‘Should I focus on this sector or that sector’ ‘Ummm do I want to work with solopreneurs, small businesses or corporates - Ooooh ? corporates pay well?!’ ‘I’ve worked with a few of the same type business but I don’t want to ONLY work with these types of businesses’ Questions, questions and more blooming questions! In this episode I talk about how you can start to define who is your A-lis...
Feel you waffle about you do and leave who you're telling a bit confused? You know you are being a bit fluffy and you're not explaining what you do in a way people understand. You don't feel that people really 'get' what you do. In this episode I talk about what you can think about when creating your intro to make sure people get what you do. Links amycaiger.com/spark-ignitor Instagram.com/amycaigerbiz...
Feel that your visual branding is a bit 'meh' and isn't really making you stand out? Join me and Claire Jenks, who is a graphic designer extraordinaire, as we talk about how to use your brand to get your business and niche to stand out from the crowd. About Claire Claire Jenks is a graphic designer and visual branding specialist, working with national and international clients. Claire helps businesses reconnect with their brand identity and create visually stand out content with the aim to help ...
Do you feel you're not leveraging your business enough because you are doing all sorts of jobs and services? Yes you've got customers but you're not seen as the expert in any of them. This is stopping you from taking your business to the next level and getting the bigger clients, speaking gigs etc. In this episode of Unleash Your Niche, I give you a plan of action to take you from being a jack of all trades to the Go To Expert. amycaiger.com/dynamos
You have a few options that you are mulling over, should you go down this route or that one? You've got an idea of what you want you new niche and business direction to be, but something is making you hesitate and is stopping you from going all in. In this episode I talk about how to know if the niche you have chosen is the right one for your business.
There is no point in blending into the online biz background, seeming so samey samey to all the other businesses that are doing similar things to you. You need to make sure you stand out so that your potential customers sit up and listen and start to form an orderly queue to work with/ buy from you. But how can you stand out? In this episode I give you my top tips for standing out and starting 2020 off with a bang!
There are so many things you need to do when you start a business, to get sorted, to work out it can become quite overwhelming. And now you’re worrying about what your niche is! OMG stress levels are rising! But perhaps your niche doesn’t have to be something on your (ever expanding) To-Do list straight away? A niche is not about guesswork, or choosing a direction just because. It’s about looking at what has been working for you in your business and getting more focused on that. At each stage yo...
