093 - Who Are We Selling Beer To?
May 18, 2023•1 hr 6 min•Season 1Ep. 93
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Episode description
With a beer market that has become saturated and stagnant many are asking "Who is our target market?" Things aren't easy with competition from ready to drink (RTDs) cocktails, seltzer, hard juices and spirits themselves. Mike and Kevin discuss where breweries are looking to in order to grow sales.
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