Uniquely Kentucky with Amber Philpott | 2-06 Jared and Josh Ravenscraft

Two brothers, a couple hundred dollars and a dream of starting a business is what led to the creation of the small business, New Frontier Outfitters.  Jared and Josh Ravenscraft of Morehead, Ky. started the outdoor lifestyle brand two years ago selling a clothing line that some consider to be Appalachian chic.  The two grew up loving the outdoors, but felt like all of the clothing geared towards what they loved to do represented the American west and not the mountains and hills they call home in eastern Kentucky.  The brothers now run an online store and have a brick and mortar in their hometown of Morehead.  Their clothing line has a who’s who of people sporting the gear, folks like the country group Midland, country singer Tyler Booth and even actor Channing Tatum.