In today's episode, we’re discussing communication breakdowns and how to prevent them from happening inside of a PR agency. You might think that as professional communicators, we’re also experts at interpersonal communication between team members or clients. It's a completely different skillset, though, and one that doesn’t come naturally to most because it requires we flex different muscles than our PR & marketing skills. Listen in for three tips to prevent communication breakdowns to ensur...
Sep 21, 2020•16 min•Ep. 18
Today, we’re talking about the one skill set that every PR professional needs, yet no one in the industry ever talks about it. This skill propelled my PR career further than anything else, and developing it is what I consider the number one thing that helped supercharge my success.
Jul 20, 2020•12 min•Ep. 17
Sometimes it can feel like chaos is the norm in the PR industry. That seems especially true right now with everything that's going on in the world. In today's podcast, we're highlighting the skills that PR professionals really need to thrive during times of chaos. Throughout the episode, we discuss: What a "yes and..." mindset is and how to apply it to our professions to help our own careers, the companies we work for and the clients we serve thrive The story behind how I created our E.S.P. fram...
Jul 06, 2020•10 min•Ep. 16
Everyone in the PR industry is wondering what our next version of "normal" will look like, and agency leaders are strategizing how to prepare their firms for the future. We've been pouring over research, consumer response to the pandemic and how the PR industry has adapted. With this data, we’ve compiled a white paper detailing the trends that will keep PR agencies relevant over the next decade as we reshape our industry. Listen in on today's episode where we go in depth on 3 of the top trends h...
May 25, 2020•18 min•Ep. 15
Impostor syndrome is one of those things we all experience, but when you’re feeling it, it seems like you’re the only one. I love pulling the curtain back and talking about these tough topics so we can all make strides in our careers. In this episode, I share my #1 tip for stopping impostor syndrome right in its tracks.
Mar 16, 2020•12 min•Ep. 15
For this week's episode, I'm spilling the tea on what it takes to build your career in PR & marketing. I gathered questions from budding PR & marketing pros and am sharing detailed answers--we cover everything from internships, building your network, skills you didn't learn in school but should have, and more.
Mar 10, 2020•22 min•Ep. 14
Recessions are scary, but they happen without fail--on average, once every 10 years. Instead of feeling as though a recession will shrink or stall your career, there are strategies we can use to grow our careers during economic downturns. In today's episode, we're discussing how to prepare for recessions and use them for you to build your career.
Mar 02, 2020•21 min•Ep. 13
If you work inside a PR, marketing or social media agency, you know that client management is just as important as the actual service you provide. At it's core, providing excellent client service is the same no matter the size or type of company you're working with. In today's episode, we discuss the 3 myths that are negatively impacting your ability to up-level client service. Listen in to uncover what they are.
Feb 24, 2020•15 min•Ep. 12
If you're feeling stressed in your PR career, it isn't all in your head. A recent survey named public relations the #8 most stressful career field. It's no wonder we're facing burnout in epic proportions. So, what are we to do? There's one simple exercise that can help you avoid that dreaded career burnout, while also 10x-ing your results. To find out what it is, listen in to this week's episode.
Feb 17, 2020•18 min•Ep. 11
This episode is part of an ongoing series called: WTFDID. Which stands for, “what the eff do I do.” We’ll be tackling some of the more difficult and challenging aspects of working in the PR and marketing industries. And today, we're discussing what the 'eff do I do when I'm not getting any results. If you’ve ever had an instance where a social media campaign is falling flat, you’re getting radio silence on a pitch you’ve sent out to the media, you’re hosting an event and no one is RSVP-ing...Or ...
Feb 10, 2020•11 min•Ep. 10
On today's episode, we’re chatting about mentors. This is a hot topic in the PR industry especially. "Find a mentor" is such common advice in the early years of our careers, but they're not so easy to find. And actual mentorship looks a lot different in real life versus what we hear about or see on TV. Listen in for how you can still thrive without a traditional mentor and the types of support you can seek out in your career.
Jan 13, 2020•14 min•Ep. 6
Raise your hand if you’ve ever had difficulty getting an interview or getting hired for a new job. We all have. Getting a job can be a full-time job in itself. In this episode, I share advice and guidance for anyone looking to get hired in a PR or marketing role.
Jan 06, 2020•14 min•Ep. 5
This is a very personal part of my professional journey and a turning point in my career. To outsiders, it probably looked like I was on top of the world with a thriving career. But, when I found myself working nonstop, I experienced severe burnout. Eventually my body gave me a sign that I needed to change--now. In this episode, I'm sharing what I learned from this experience and how other PR and marketing pros can do it differently.
Dec 30, 2019•10 min•Ep. 4
When we think of a successful PR and marketing professional, we usually envision someone who is bubbly, outgoing, the life of the party and commands the attention of a room. Because this is what most of us picture when we think of PR & marketing pros, it's the exact reason why those are the most common examples of success. Of course, people who have those qualities can be really successful in this industry, but there is definitely a place (and a need) within PR agencies, marketing firms and ...
Dec 23, 2019•10 min•Ep. 3
Welcome to the introduction episode of Unique Impressions - a new podcast for PR & marketing pros. In this episode, we're sharing the 4-1-1 on what Unique Impressions is all about. This podcast is focused on career + professional development for the PR, marketing and social media industries, and will support professionals who want an expert resource to up-level their career success. The inspiration for Unique Impressions comes from your host Shauna Nuckles' own path to manifest success. When...
Dec 18, 2019•7 min•Ep. 1
