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Taco FTW

Jan 22, 202620 min
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Summary

Following President Trump's reversal on invading Greenland, this episode explores the "Taco trade" and its implications for corporate and investor strategies. The hosts discuss whether standing firm or appeasing Trump yields better results, using examples from major corporations. They also delve into the "Taco cycle" for markets, Trump's diminishing political power, and the challenge of diversifying global portfolios away from the influential US economy.

Episode description

The “Taco trade” proved profitable again this week as US President Donald Trump walked back his proposals for invading Greenland. ("Taco", of course, is the acronym for "Trump always chickens out".) Gone too are threatened tariffs on allies that stood up to defend the island. Today on the show, Rob Armstrong and Lex editor John Foley discuss the president’s retreat and the market’s joy. Also they go short Grønlandsbanken and long wintry days in New York. 


For a free 30-day trial to the Unhedged newsletter go to: https://www.ft.com/unhedgedoffer.


You can email Robert Armstrong and Katie Martin at unhedged@ft.com.


Read a transcript of this episode on FT.com

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Transcript

The "Taco Trade" and Trump's Reversals

Just two days ago in this very good thing. The straw that broke the back of the global economic system. Two days later, we're in a very different place. Having said There was no going back. Trump has gone back on Greenland and served the world a huge This is un The Markets and Finance Podcast for the Coming to you from Unedged World Headquarters. Weekend snowstorm. Today on the show.

Corporate Strategy Against Trump's Unpredictability

Is the strategy for dealing with Trump as simple as strength? Joining me today is the cleverest man on Wall Street, the editor of the Lex Column, John Foley. John, what do you think? Do we have the blueprint for corporate strategy in the age of Trump? Yeah, it does look that way, doesn't it? Europe was pretty unified in resisting this idea that it was going to give Greenland over and that in in collaboration with some market moves that might have spooked.

And it's only when he is met with weakness that he follows through and you get another acronym FAFO. Fool around. And find out. Is that what the F is, the first F? Aaron Powell No, it's not what the first F is. I've been thinking about this a lot because I've been trying to weigh up what the benefits and risks of sucking up to Trump or not sucking up to him are. And there aren't that many people who have stuck Dod up to him in a big way.

a at all that you can measure this against. But certainly there's not any real evidence that you lose by Sticking up for yourself, I think. Like w it's hard to identify specific losers from not doing what Trump says. I like a great example of this is Jamie Dimon at JP Morgan, right, who runs the biggest bank in the world. He's s he's mostly towed the line on stuff that Trump has said, but he's also been quite outspoken when he doesn't agree with him.

Recently Trump said he was going to cap credit card fees at 10%. That's a big deal for JP Morgan because I think six of its loans are credit cards. And that cap hasn't happened and Jamie Diamond hasn't yet been punished for saying it would be a disaster. And by the way, Trump has today dropped a lawsuit against Chase and Jamie Dimon saying that the bank basically closed

his and his family's accounts improperly after January the sixth. And he wants five billion dollars for that, but JP Morganstock today is up and the market seems to agree that this is not going to be a big problem for them. I will also note to you, John, and I think this is important, that uh J. P. Morgan established this I forget what it's called like the resilience investment something or other and it's some number of equity dollars of JP Morgan's investing in very Trumpy kind of things.

on shoring, defense, et cetera, et cetera. And this looks to me Like a blatant sop to the president to keep him off your back. Might also be good business though. I'm not saying it's not worth it. Yeah. And in either direction I think the answer is no. I mean let me give you another example.

Does Corporate Appeasement Actually Work?

How many people are gonna watch Amazon's big Melania documentary? I mean, focusing on companies now and company strategy. Does corporate butt kissing work? I'm not sure it does. Amazon is a great example. Let's see what happens as a result of this Melania doc and how many people pay to see it at the cinema. Yes. I probably won't be doing that.

versus watch it presumably for free on Amazon. Or don't watch it. Or and is it worth it for them even if nobody watches it? Yeah. Because they've thrown a bone to the the president in the White House. And I think the answer again is No, if you think that because Trump's memory seems to be short. He will say good things about an industry or a company, but then he'll sort of quickly

U turn or he'll do something that gives you the opposite result. So the oil companies have found this to their cost, right? Some oil companies have I don't want to say sucked up to tr uh to Trump, but they certainly like appeased him. Chevron is a great example of this. Chevron was the first one to start talking about the Gulf of America instead of the Gulf of Mexico.

Exxon took a very different stance. They said it's uninvestable. That is an interesting con uh uh contrast you too. Absolutely. But whose shares did better last year? It was Exxons. And at the same time, Trump has been talking down the oil price all Yeah. So n the oil companies broadly have not done particularly well from him. Chevron was already in Venezuela, so they have th the return on their incremental dollar in Venezuela is probably

higher because of the stuff they already have there. I'm guessing that is I'm sure true, but it's still it's been a nightmare for Chevrolet, because even despite the Gulf of America stuff, they then spent a lot of twenty twenty five

f wondering whether their permission to drill in Venezuela was going to be cancelled because Trump kept changing his mind about whether to let them operate there. Aaron Powell It was very amusing with Exxon. So the Exxon CEO says it's uninvestable unless there's major changes here. And then, you know, Trump in a huff said something like

Well, I'm thinking of not letting them in. And it's like they just said they don't want to be in. Right. Right. It's like they're like, Great, yeah, we'll be in we'll be over here in Guiana making money, you know? Right. So uh th these are very uh w it'll be interesting to listen. I think Chevron

reports in the next week or so. And it will be very interesting to see their comments about Venezuela in that call they do with investors. Trevor Burrus It's also not clear that being the chosen one, if you are that, is always a good thing. So do do investors want Chevron to invest more in Venezuela? I mean make having the ability to do that isn't necessarily a good thing if that capital gets wasted. I guess I would say for my part.

We have now learned that you don't get that much for sucking up. And I would think that taking a principled stand on certain issues would be very good for your corporate reputation and keep you out of trouble in the long run. You know, I so I I think we do have a blue a blueprint for companies now which is polite but firm and don't bother trying to ingratiate. It doesn't work. I think that's right. Taking the focus now from

The "Taco Cycle" for Investors

Uh companies to investors. Aaron Dubay, an economist at the University of Massachusetts, posted the following on Blue Sky. The taco cycle. Markets want to price in taco, but taco only works if Trump sees stocks tank. So we get a loop. Trump does things, then nothing happens. Th that emboldens him to do more until markets start to think he might not taco. And then stocks fall. Taco is restored.

And then he goes on to say, and I think this is might be the salient one of the salient points here, here's the really bad part. Over time this dynamic breeds bigger and bigger crises. Markets keep updating their beliefs about taco, so it takes ever more extreme actions to convince them he he might not taco. Buckle up. Right. So there's a kind of unstable equilibrium here back and forth between the market.

And Trump. And so he's getting diminishing returns from his threats basically. And so he ramps up the to get volume. And that is a very good description of what happened in Greenland. He clearly broke into new territory. Oh, you're not listening to me? How about I in I invade a NATO country? Are you listening now? I don't know why we're laughing at the audience. This is great though for Wall Street, right? Wall Street loves volatility.

Volatility equals trading revenue for the banks, the Goldman Sachs and the JP Morgans. And we've seen they're like raking in trading revenue at the moment. It's been great. But they don't love those you know, the tail risks. They don't love things crashing. They just love things wobbling around a bit. And Trump is absolutely delivering that. He's like giving people enough of the willies that the th things like eventually like dip.

And then he like underwrites it and says, sorry, I'm not going to invade after all. Aaron Powell Now if you're a trader, do we now know what the smart buy point in this crazy uh s like sine wave of a cycle. Like at what point you buy the dip. Yes. I mean it I mean it was Sometime early yesterday, this time around, but can you see that in advance? That's a great question. Right. Trump was rattling on about tariffing champagne, which is an old classic of his.

What was the time to buy there? Aaron Ross Powell And the thing is LVMH will this will happen to LVMH again. Again. Next time Emmanuel Macron stands up to Trump in some way, he's going to again threaten Champagne and that is going to cause LVMH stock to drop. Aaron Powell So it's you think it's playable? I suspect it is. I wouldn't play it. Yeah. But there's gotta be a there's gotta be some algorithm that someone has in invented that does it for you. Okay.

Trump's Diminishing Power and Mental State

Here is a an added wrinkle to this question of how what what is the right company strategy and what is the right investor strategy dealing with this crazy Trump world? I have two questions for you about Trump personally. And these are questions about loss. Is Trump losing a power over time? or B his mind over time. And do those mean that the risk of trying the the risks for companies and investors are actually greater here?

Like the first one is a is a bit easier to answer I think than the second one about whether he's losing his mine, but certainly like uh is he losing power? I mean I think it's it's become reassuringly clear that some powers that Trump may have thought he had he does not have. So the power of the executive order, which is how he tries to make policy is limited. There are some things that only really Congress

can do. Um an example again, like going back to this credit card cap. I mean credit card cap was supposed to have happened already a couple of days ago and it sort of hasn't really because it and now he's saying I'm going to try and get Congress to rush that through. That that makes more sense, right? He says stuff

But then we're like, well that doesn't really happen just because he says so. There are other things that do happen because he says so. Tariffs. Yes. But that may not be true. Right? We're about to hear where we we keep thinking each day is the day the Supreme Court tells us whether he has the power to levy emergency tariff. Yes. So there so so so th so yeah, let's caveat that too. Like you may not even be able to Bringing tariffs with the stroke of a pen.

Um so there so it's kind of a sense that checks and balances in some sense are still there, particularly for kind of economic issues, right? For like financial policy. I wouldn't have actually framed that in t in terms of checks and balances. I would frame it in terms of being a wasting political asset like every second term president is. And especially an older person, controversial, not terribly popular overall, though extremely popular with some people.

He gets pushback from just enough Congresspeople in an evenly split Congress where he realizes this ain't gonna work. You know what I mean? He's feeling he's feeling the power he might have enjoyed in his first term. Slip away from him. Or leading to your second question, which I'm not gonna definitively try and opine on, but um he just doesn't he his attention goes elsewhere. Yes. So he says a thing and then th says another thing and then starts thinking about something else.

And doesn't really remember to go back to the thing that he said last week. Going senile is an old and august American political trick. four about Joe Biden slipping up on his words and that turned out to be true. That turned out to be true. He was in cognitive decline, as we all saw in the debate debate. The i it also turned out to be true in the case of Reagan.

Right, who we now know from his aides. Last six months of his presidency, he was not running the country. He was coming into the office. And somebody else was doing it. But there was also a lot of talk about this with George W. Bush. And there was a lot of kind of internet chatter, oh, something's g he's going into early, he's having some mental problems or whatever.

So uh there is a people seeing what they want to see problem with this stuff. Yeah. But on the other hand, If you can't remember the name of the country you're suggesting you might invade. That seems to me to be No if not a red flag, pretty deep shade of orange. Tweets denying that he said.

What he obviously in front of everyone. That is an excellent thing. So I would imagine like to your point about Reagan, the mental well being of the president is r super important. But what's more important is the people around him in every sense. Either either because they're running the country in his mental absence or because they are making things worse. It was telling that the the press secretary of the President of the United States faced with this fact

that he had mixed up Iceland and Greenland in a speech several times, chose to outright lie about it. She did not say. He just misspoke. Everybody makes that mistake, which by the way we do sometimes. These are easy islands to confuse. For sure. Lots of ice on boats. But she just said no. He referred to it as a block of ice. She just went with the bald lie. Which was it w tells you something. I agree with you. That might be a redder flag, yeah. Okay, let's turn to the final question.

Diversifying Away From America Is Impossible

for today. It was the chief executive of UBS who said this week that diversifying away from America is impossible. In other words, if all this stuff we've been discussing scares you Tina. There is no alternative. There's no bond market deep enough. There is no There's no stock market liquid enough. There is no economy big enough to replace America in portfolios, in how banks do business, uh in how global companies do business.

So the idea that was also floated this week that the world can twist America's tail by sending its capital or its business elsewhere. Some people think that's just a fantasy. I'm curious what you think about it. Trevor Burrus, Jr.: Yeah, so I I I think it is a fantasy. And I think so our our colleagues at FT AlphaVille have done a good job of explaining why it's Yeah. We had Toby on the show earlier, the Treasury was great on this topic. So so we've sort of dealt with that.

There are some sig well so at at Lex we've been looking at signs that people might be diversifying away from America and one thing that people have pointed to is the strong performances here of emerging markets.

Emerging markets are doing quite well. We seem to be getting quite generous inflows into emerging market funds. Um and that might be a sign that people are moving away from America. Actually I I would argue it's kind of the opposite. It's a sign that peop like emerging markets will do well when America does well.

Um Howard Lutnick, the Commerce Secretary, said in uh an op-ed that he wrote for the FT actually, he said, you know, that when America shines brightly the rest of the world shines too. And it might always be comfortable to think in that way because we don't want the kind of bullying tactics that we've talked about to be successful But it does I think it's true that like when the US is doing well, those emerging markets that are producing AI related hardware, um for example in Korea's case.

are going to do really well. So what looks like diversification might al almost be sort of doubling down on the US and saying, the US is going to be okay. The economy is going to be okay. I guess my closing thought on this would be you might have to suffer some pain. To get America back on track. Right. In other words, there has to be s there might have to be some shock therapy here applied by America's friends.

I think that's true. And it also might not be great for Americans. Look at the stocks that are underperforming. It's like consumer goods. It's the stuff that it's like real folks in America stuff. Whereas what's doing really well is tech, is you know, finance. Um so so it's it's gonna be a K shaped to use that old sort of cliche. It's all gonna be very K shaped globally, not just in the US. We'll be right back.

Long and Short: Grønlandsbanken and New York

Welcome back, listeners, to Long and Short, the part of the show where we short things we don't like. And we go long things we do like. John, what's your longer short today? My short today, Robert, is um Grönlandsbanken, which is the listed Greenland Grönlandsbanken.

Shares have been up like fifty percent in the last couple of months. It's trading at one point five times book, I think, which is more than Barclays. Mm. But I d I think it's I think it's the end of that rally. Who do they lend money to? I should have done my homework more, shouldn't I? Uh John, I'm gonna be long.

In an ugly and difficult world, one of the most beautiful things there is, which is New York City in the snow, I will hold out that there is nothing better than walking down a New York City street with the snow gently falling. Uh with that wanna be poetic statement, we will be back in your feed next Tuesday. Until then, stay sharp out there. It's produced by Jake Harper and edited by Brian Erstatt. Our executive producer is Jacob. We had additional. Topher 4 has Cheryl Brumley.

Global head of audio. Special thanks to Laura Clark, Alistair Mackey, Greta Cohn, and Natalie Sadler. FT Premium subscribers can get the Unhedged newsletter for free. A 30-day free trial is available to everyone else. Just go to FT.com slash unhedged offer. I'm Rob Armstrong.

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