UNFOLDING - podcast cover

UNFOLDING

Marko Pfannwww.unfolding.show
Hosted by Marko Pfann, this podcast dives into the unspoken truths, bringing our creative community closer to tackle an uncertain future and thrive, not just survive. We're here to share answers to the big questions—the ones we all ponder but seldom voice. Join us as we dare to ask what others shy away from.
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Episodes

The Four Conversations: A New Model for Selling Expertise

In this episode, Marko Pfann sits down with Blair Enns, founder of winwithoutpitching.com, to discuss his latest book, The Four Conversations: A New Model for Selling Expertise. Together, they explore the importance of structuring your sales process and dive into exclusive insights from Blair that didn’t make it into the book. This is a must-watch for anyone looking to elevate their approach to selling expertise—don’t miss it!

Jan 24, 202543 minSeason 3Ep. 17

The art of trusting intuition — Marko Pfann Talks with Ben Tallon

In this episode, Marko Pfann chats with Ben Tallon, a multidisciplinary artist, illustrator, and writer, about the magic of creativity and trusting your instincts. They dive into the value of journaling, finding your authentic voice, and how creative breakthroughs often emerge from embracing unpredictability. Ben shares his journey from art school to becoming a published author and coach, revealing how he balances passion with life’s pressures. This inspiring conversation is packed with insights...

Nov 22, 202453 minSeason 3Ep. 16

You can't work your way up — Mike Alderson with Marko Pfann

We discuss the bold decisions and strategies that propelled MvsM to the top of the industry from the very beginning. But it wasn’t always smooth sailing. Discover how they defied conventional wisdom, took calculated risks, dealt with burnout, and still managed to build a world-class brand.

Nov 01, 202436 minSeason 3Ep. 15

Is our design education setting us up for failure? — With James Martin

We explore how outdated methods and lack of client interaction leave talented designers struggling. Hear from industry expert James Martin on the importance of evolving teaching practices. Learn how real-world unpredictability and soft skills can transform your creative journey. Discover a new approach to design education.

Jul 26, 202452 minSeason 3Ep. 14

Emmy Winner Ian Dawson on: The Future of VFX & AR

Emmy Award winner Ian Dawson shares his journey in VFX, from iconic films like Iron Man to AR innovations. Discover his vision for the future of our industry, how AI and AR are transforming creative fields, and what skills are essential for thriving in this rapidly evolving landscape.

Jul 24, 202450 minSeason 3Ep. 13

Digital Design Days 2024: The magic of creative events with Filippo Spiezia

Attending a creative event is an exhilarating experience, filled with a unique energy and a sense of magic in the air. The potential is palpable as you connect with like-minded individuals, expand your network, and meet your idols. It’s a chance to escape the demands of clients and the constraints of the real world for a few days, allowing your creative battery to recharge and your soul to rejuvenate. If you want to feel your creative spirit come alive this October, join us at DDD in Milan. This...

Jul 10, 202421 minSeason 3Ep. 12

How to create strategic impact as a creative business — Dimitri (Jim) Antonopoulos

My special guest and friend Dimitri (Jim) Antonopoulos made a great point: Creative studios can access big budgets by incorporating strategy into their offerings. Strategy involves making choices to achieve outcomes, which can be challenging for individuals and organizations. The value of strategy for small studios includes increased profits and the ability to have clients that actually follow your lead.

Jul 03, 202450 minSeason 3Ep. 11

Useful Not True — The new book by Derek Sivers

Today, we’re discussing Derek Sivers’ new book, which argues that beliefs can be useful even if they’re not true. It challenges conventional views and covers perception fallibility, the utility of various perspectives, and thought reframing for better decision-making and personal growth.

Jun 26, 202455 minSeason 3Ep. 10

From Good to Great: Real art connects with everyday people! — With Timothy Goodman

Today, we explore the transformative power of real art that connects with everyday people. My special guest, artist and muralist Timothy Goodman, shares his journey of self-discovery and how he found his artistic voice. From creating murals on the streets of New York City to engaging in social experiments, Timothy emphasizes the importance of creating work that stems from personal experiences and resonates with a broader audience.

Jun 19, 202437 minSeason 3Ep. 9

Being true to yourself pays off—listen in to learn how! — With Radim Malinic

To Radim Malinic, being true to oneself is his recipe to being a success creative. We discuss his journey of self-discovery and how he found his true identity as a designer and author. Finding one’s purpose and message in one's work IS what sets you apart from others. We also talk about the challenges of navigating client demands and deadlines while staying true to oneself.

Jun 06, 202446 minSeason 3Ep. 8

Unspoken secrets from the creative industry — OFFF BCN'24 Panel Talk

Join us for a fiery discussion on how artists can ride the waves of new technologies without losing their artistic soul. We'll dive into the art of choosing the right talent, celebrating unique styles, and steering clear of the creative hamster wheel. Hear from the masters on the power of personal expression, the dangers of bypassing the basics, and the tightrope walk between passion projects and paying the bills.

May 15, 202453 minSeason 3Ep. 7

The challenge of leading creative people — With Ekaterina Solomeina

Tune in as I chat with Ekaterina Solomeina, co-founder of London Future Academy. We're cutting straight to the chase on leadership in creativity. The London Future Academy primes top creatives to lead, not just create. We dig into what it takes to steer creative businesses forward and zero in on their Design Leaders program. This is where the real gap—knowing business and leading well—gets filled for creatives at the top. We talk about why designers must get business, linking art to money and st...

May 08, 202438 minSeason 3Ep. 6

How to get noticed: Present your creative work to stand out — With Stephen Price from STASH Magazine

Join me as I host Stephen Price from STASH, sharing essential strategies on standing out and making an impact in the creative industry. Discover how to get your work featured in publications like STASH by leveraging creativity, technical skill, and emotional depth. Explore the role of characters and storytelling in motion design and learn how to maintain high-quality work over time. Key Takeaways: Understanding STASH: Learn about Stash Media, its role in the motion design industry, and how to ut...

Apr 30, 20241 hr 13 minSeason 3Ep. 5

Selling Creativity & The Scarcity Mindset — With David C. Baker

This episode is all about moving past the scarcity mindset in your creative business. David stresses the importance of autonomy, specialisation, and embracing AI. David also discussed the importance of focusing your expertise to overcome impostor syndrome and the need to aim high in business.

Apr 24, 202445 minSeason 3Ep. 4

How to outpitch big agencies — With Rob Middleton

Today, I talk with Rob Middleton, former ECD at Astro Television in Malaysia, about finding and securing big brand projects as a creative studio. We discuss how leveraging personal networks, building trust on a personal level, and engaging prospects the simple way can lead to winning major branding pitches—even against large agencies. Tune in to learn how you can successfully reach out to and work with big brands without needing an agency.

Apr 18, 20241 hr 8 minSeason 3Ep. 3

Unstuck yourself! — With Ben Burns

In this "Unfolding" episode, Marko talks with Ben Burns from The Future about beating the doubts that hold creatives back. Ben tells his story of moving from being a police officer to a big name in creative education, showing how changing his own doubts helped him grow. They chat about common fears like not being good enough or needing others' approval, and how these can stop creatives from reaching their goals. Ben's experiences offer a powerful lesson: overcoming these doubts can lead to big c...

Apr 10, 20241 hr 3 minSeason 3Ep. 2

Your Dogma Sucks — With Andy Starr from Level-C

Welcome to our no-nonsense chat on why branding matters and how to get it right. Branding can make everything about your business clearer and stronger - but only if you nail it. Mess it up, and you're looking at a whole lot of confusion. Good branding means your marketing and sales are singing the same tune, making it easier for customers to get what you're all about. This helps them choose you over anyone else, because they really get why you're different. But here's the thing - lots of folks t...

Apr 03, 202458 minSeason 3Ep. 1

The Role of Leadership in Creative Excellence — With Kate Bate

My Guest: Kate Bate, COO, Tendril and Forever Discover how genuine care for your team's well-being fosters excellence in creativity. Liste in to gain insights into effective leadership in the creative industry and learn how to set up an environment that attracts top talent and brave clients.

Feb 07, 202451 minSeason 2Ep. 9

AI, And The Need For Disruption — With Wesley Ter Har

This thought-provoking video delves deep into the world of AI and its profound impact on the creative industry. Join us as we extract key insights with Wesley Ter Har, the co-founder of MediaMonks. Throughout this video, we'll explore a range of compelling topics: 1. AI Revolution: Discover how AI is on the verge of revolutionizing the creative landscape. From turning leaked scripts into Hollywood-level movies to reimagining content creation across all media, AI is reshaping how we approach crea...

Jan 31, 202444 minSeason 2Ep. 8

Residence — Changing The Way Creatives Do Business — With Ryan Honey

In this episode, join Ryan Honey, co-founder of BUCK and now Residence, as he unveils the essence of Residence. This global network of creative companies not only services the industry but also nurtures creative communities. Residence integrates companies specializing in diverse areas, from design to media, enhancing their focus on creative work through shared operational support. Emphasizing the perpetual need for human creativity, Residence is a testament to the evolving landscape of creative ...

Jan 17, 202441 minSeason 2Ep. 7

AI — The Impending Creative Revolution?! — With Andreas Hoess

This podcast episode will shake up your perspective on the future of the creative industry! Andreas is at the forefront of artificial intelligence research and has been there since the early 90's. Can you imagine? Experts predicts a massive societal transformation in the next 20 to 40 years due to AI. YET here's the twist – Andreas believes it's happening much sooner! Like in the next 3 to 5 years. And that's only if we are lucky. Discover why many big companies, especially in design, are seemin...

Dec 27, 202326 minSeason 2Ep. 6

My journey to creative freedom — With Dot Lung

I took a bet on myself. That was the biggest risk I ever took, but to have courage to put yourself outside your comfort zone actually is a very slow process. It took me many years to be comfortable with the idea that I might not be comfortable for some years.

Dec 06, 202349 minSeason 2Ep. 3

What is creative leadership? — With Simon Dixon

“You have to make sh*t work to make good work" — This was the core insight that I gathered from my talk with Simon. It's a raw, unfiltered truth about the creative process. Far beyond mere aesthetics, it's a call to embrace the imperfect and the challenging.

Nov 29, 202335 minSeason 2Ep. 2

Forever — Is this the future business model for creative studios? — With James Callahan

In the realm of creative innovation, "Forever" is not just a name—it's a vision. A vision that's bringing together some of the world’s most forward-thinking studios, like FutureDeluxe and Tendril, into a collective that's set to redefine the creative landscape. The cornerstone? A shared R&D and experimentation ethos. Each studio joining 'Forever' is pledging to fuel an innovation lab—a think tank that's all about exploring uncharted territories of technology and aesthetics. Our clients love ...

Nov 22, 202341 minSeason 2Ep. 1

What startups can learn from corporations — With Ezequiel Abramzon

Ezequiel is a brand consultant & former Vice President of Global Product Creation at Disney. Listen in to learn what start ups can learn from big corporations and why branding is so important in this process. Guest: Ezequiel Abramzon, brand consultant and former VP of Global Product Creation at Disney.

Mar 10, 202340 minSeason 1Ep. 6

Think Big; Create Frameless — With David Sheldon-Hicks

The future of creativity is frameless, it's innovative yet creatives need to learn how to lead their clients into this bright new future. Guest: David Sheldon-Hicks, Co-founder of Territory Studio in London

Feb 24, 202337 minSeason 1Ep. 5

Creativity is a super-power — With DixonBaxi

Creativity is far more than good design. DixonBaxi understands creativity as a superpower that shatters limiting beliefs to create deep and lasting connections between clients and their audiences.

Feb 21, 202346 minSeason 1Ep. 4

The 4 day work week — With Nico Puertollano

Guest: Nico Puertollano from Rezonate.tv Listen to Nico and find out how Rezonate manages a team across the globe on a 4 day work week. Learn more about cultural differences and their Culture Handbook!

Dec 05, 202234 minSeason 1Ep. 3
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