If you’ve been running your business but an employee role has caught your interest - there is no failure in changing things. In this episode your host, Kim Kerton, shares some insight gained from people doing just that, and why the rules of how you structure the business you do are infinitely flexible. This podcast is here for you, to support you with your business building dreams by keeping it real, inspiring you often and ensuring your experience is validated so that you can keep on going - wh...
Oct 09, 2024•4 min
It’s the most random of personal sacrifices we make to build brands and businesses that doesn’t get nearly enough light in business conversations. In the dream of revenue growth, and often in the selling of the dream, it’s the true personal growth and sacrifice that gets pushed under the rug – but not on this podcast. You simply cannot separate entrepreneurship and personal work - and this episode will fill your heart with joy at what growing a business can do for us as humans. Nathan Soulsby, A...
Oct 07, 2024•41 min
What happens when your body and mind is screaming at you to stop working on your business? To not do anything, make anything, pitch anything, just stop - but your income depends on it? Well sometimes you just sink into a big old hole and have to work your way out of it. In this episode your host, Kim Kerton, lets you into her recent experience with a business rot in all its glory, and the perspective shift that shook her out of it. This podcast is here for you, to support you with your business ...
Oct 02, 2024•13 min
Imagine letting the thought that you’re not creative / analytical / organised enough stop you from creating your own business structure that makes you feel stoked to get out of bed every day. Fi Mims, she’s a personal branding Photographer and Educator who you’ll hear all about in this episode, told herself one of these stories a long time ago – thankfully she wrote a new one. In Fi’s story of building a business she loves you’ll hear about: - Overcoming the belief that you’re not creative enoug...
Sep 30, 2024•49 min
Would the you of four years ago recognise you today? What about the you who you might be four years from now? In this episode your host, Kim Kerton, shares with you a reflection triggered by a photo taken over four yeas ago, and what she would say to that person now. If you’re sitting on the fence about starting that idea you have, you need to hear this. Connect with Kim on LinkedIn Follow Unemployed & Afraid on IG , LinkedIn and TikTok Subscribe to the Unemployed & Afraid newsletter at ...
Sep 04, 2024•8 min
Developing a business of any scale all comes down to personal growth. It will teach you things about yourself you needed to learn, break you down, build you back up, then get you doing it all over again – because what business owner doesn’t have another two or three ideas kicking around. Nikki Williams is sharing her business building story with you today, she’s the Founder of Mentwell which is a really interesting and important business. In this chat you’ll hear about: Business development as a...
Sep 02, 2024•50 min
If you’ve ever thought about entering your business for an award, but felt the ick, he fear, the “I don’t know what I’m doing here and probably won’t win” feels - this episode is for you. Your host, Kim Kerton, shares with you her experience entering awards and some surprising upsides, and lowside, that came with it, which might just help you win your own. This podcast is here for you, to support you with your business building dreams by keeping it real, inspiring you often and ensuring your exp...
Aug 28, 2024•17 min
The potential of what we can create when we just get moving is a factor of business building that never ceases to amaze with just the sheer possibilities of it all - this business story is exactly that. It's just what you need to feel more confident in taking a risk to start and keep backing yourself into whatever comes next. My guests today are onto their second business together in Podcasting, an industry that holds far more potential than meets the eye, and this one began from a somewhat simp...
Aug 26, 2024•1 hr 1 min
I’m sure you’ve had it - that moment where something that you’ve done in your business that’s so important to you, goes wrong, and your heart just sinks. It doesn’t matter how long we’ve been working on our business and what we’re passionate about, or how well we know the thing we’re working on, it’s unavoidable that occasionally, something f’s up - here’s one of mine for you. Your host, Kim Kerton, shares with you in this episode a heart sinking moment that happened with this podcast - which is...
Aug 21, 2024•10 min
If there’s one thing we simply cannot sacrifice in building our businesses, it’s energy. Lisa O’Neill will blow you away with hers and her approach to prioritising it - unsurprising as she’s built her own business around the concept of harnessing energy, but her insights far from end there. She has an approach to and way of talking about self-employment that will have you nodding your head, or shake you out of any misgivings you might have about the experience of it. Just some of what Lisa share...
Aug 19, 2024•50 min
Not all days are roses in business, far from it, and if you’re finding it harder than usual to find the wins in the day to day - this episode is for you. Your host, Kim Kerton, shares how she very nearly didn’t get an episode here for you at all. How the current state of play has taken a toll but how a very simple reframe can help make these moments feel more manageable, and teach you a little something about how far you’ve come, even if you still want to go much further. If you need a little pr...
Aug 14, 2024•14 min
A refreshing and honest chat about building a small business, regionally, and all the chaos you experience along the way. This one has it all. The engaging Raechel Whitchurch, Owner and Head Booking Agent of Sure Thing Agency, is bringing you her business building story in this episode. In it she shares all about: Aligning work to family needs Knowing you want to work for yourself before knowing what you’ll be doing Finding a niche by just getting started Backing in your own value Measuring succ...
Aug 12, 2024•46 min
Sitting at the front means leaning into what you want for yourself - no matter what it looks like to anybody else. If you’re looking for an energy shift, considering a change in your business or your life, and need to shift into that “sit at the front” energy, this short episode is for you. Your host Kim Kerton found something you have to hear about, it’s the kind of advice we need when the desire to shrink back and stick with what we know creeps in. It’s not always easy to find the right kind o...
Aug 07, 2024•6 min
Building the right business for you might require a holistic life change, and it will definitely require some lessons in patience. Lucy Werner is dedicated to serving small businesses through her DIY PR business Hype Yourself, a Top 50 business newsletter on Substack, her best-selling books and more, and she's just as dedicated to keeping the story of how she does it, real. There’s just so many reasons you will love this episode and get so much out of it as a business builder. You’re gonna hear ...
Aug 05, 2024•56 min
Ever been really excited about taking a break, only to end up feeling guilty about not working on your business, and guilty for feeling guilty about not being present enough? The endless internal conflict of shifting between life and business plagues us in the early stages of building our own thing, and pops up again in the growth stages, so how can we learn to reframe this uncomfortable feeling? In this episode your host Kim Kerton shares her own battle with being present with friends, family, ...
Jul 31, 2024•14 min
Business is a journey that will cross many evolutions - of yourself, of your financial situation, of your ideas - but isn’t it true that once you get that entrepreneurial bug, it never leaves! This story and conversation with Andrew Griffiths, Entrepreneurial Futurist, Author, Speaker and Educator, will remind you how incredible you are to be building your business – no matter how it looks or what stage it’s at right now – and after listening to it you’re going to feel so motivated and excited t...
Jul 29, 2024•46 min
If you’re in business, you’re thinking about making more money. Cash flow, P&L, sales pipeline, it’s a constant cycle of thinking about how you can make more - but our ability to make money can face some tough inner adversaries. Have you ever explored your money story? Maybe you were always told that money doesn’t grow on trees, maybe you didn’t think the best of people who have money - the money stories play a huge part in how we create wealth in our business, or don’t. In this episode your...
Jul 24, 2024•12 min
Some days it’s hard to imagine growing a business for 12 months, let alone 12 years, it’s all about finding the inspiration to put one foot in front of the other again and again and building into something you’re proud of. Kerri-Ann Hooper, Director of Carnelian Projects, knows this journey intimately. She’s a high energy human that exudes the positivity and commitment to self-mastery required to build a business that can withstand the inevitably changing market conditions, and the changing inte...
Jul 22, 2024•38 min
Selling gives the ick to so many of us, but it ends up being the most important skill and role you’ll do in your business - no matter what you’re selling. To grow your business is to get better at sales. Not just marketing smarter, but selling better, as there will be so many sales emails, pitches and calls you’ll find yourself in - it just makes sense to work on it. In this episode your host Kim Kerton shares her favourite sales skills and insights from her years as a media salesperson, plus th...
Jul 17, 2024•24 min
No one likes feeling like a newb, and business will have you feeling like that over and over again, but it’s learning to get comfortable with being a learner that creates magic. This chat with Angus O’Loughlin, Creator of Session in Progress is an honest perspective of transitioning from a fulfilling career, one you felt pretty good in, and dropping straight into the deep end of business. You’ll hear about: Starting by creating a job instead of a business Learning the skills you need on the go F...
Jul 15, 2024•48 min
When we become business owners there’s that inevitable moment when you realise you need to get yourself out there - to become the face of your brand, build your personal brand, promote your business etc. There’s a lot of cultural "stuff", and a lot of inbuilt fear and bias, that will make us not want to put ourselves out there - but we’ve got to block it all out, metaphorically or literally, and crack on - you might be an employee without a personal brand, or a new business owner building both y...
Jul 10, 2024•18 min
We left off Part 1 of the chat with Phil Wolfee from Kinex Health talking about the devil on our shoulders when it comes to prioritising wellness as entrepreneurs, the emotion of change that business brings you and some real talk on the financial side of things. If you haven’t heard it yet head back to Part 1, and if you have, let’s get you with into Part 2 where you’ll hear about: The benefits of not niching down Working out what success is for you Establishing if what you’re doing is bringing ...
Jul 08, 2024•23 min
The path to business success is, and should, be different for each of us. If there was an exact path to follow, well, we’d all be doing it. That’s why it’s so important to hear and engage with as many business stories as possible to find the parts that truly work for us, and ultimately carve our own success through a whole stack of trial and error - and you’re about to get an epic story today. Phil Wolfee, Director of Kinex Health, knows exactly what this journey is like, and he shares with us t...
Jul 08, 2024•35 min
You’ve been doing all the right things, for a long time, but you’re still feeling stuck and a bit out of control and impatient for all the things you want. Who said entrepreneurialism was a good idea?! In this episode your host Kim Kerton shares an experience of struggle with impatience and procrastination resulting in a lack of motivation, and how she gets through it, all to help you keep going and growing on your own entrepreneurial path. If you need a little help getting through a rough patch...
Jul 04, 2024•11 min
When we’re so passionate about our business and working so hard, but not yet reaching those milestones, it can be brutal. But one thing we can’t control is the pace at which our journey moves, we just have to keep showing up. In this episode today you’re going to hear all about setting your own pace from the delightful Suze, Founder and Director of muk mat, as well as: Making a product that solves a problem in your life – and turning it into a business Starting with a low-risk model Learning the...
Jul 01, 2024•44 min
If you’ve ever been backed into a corner in business, there’s a perspective you need to hear. Because the hustle of the entrepreneur who is living on the edge is like nothing else. In this episode your host Kim Kerton shares her own experience of being backed into a scary revenue place, and the insight gleaned from it, all to help you keep going and growing on your own entrepreneurial path. If you need a pump-up to find the next level of what you’re capable of, this episode is for you. If you’re...
Jun 27, 2024•10 min
How does it feel to walk away from one business and build another? We left off Part 1 of this episode with Alex Marlow, Director of Gym Challenge Meals in what can only be described as a somewhat unfair end to a beautiful journey. If you have just jumped into this episode and are like Kim WTF are you talking about – head back to the show feed and listen to Part 1 of this episode with Alex. In this last half of our chat Alex shares a very generous insight into… The process behind preparing to fra...
Jun 24, 2024•31 min
If you’re a small business owner, you need all the support and encouragement possible. What you do, what we do - it’s brave as hell. Our guest today, and the story he’s about to tell you, personifies this spirit. His name is Alex Marlow and he’s the director of Gym Challenge Meals, and in this conversation he lets us into the deeply personal full circle journey he’s taken, and had to take, across the two businesses he’s developed. This episode is in two parts to ensure you can catch the full epi...
Jun 24, 2024•32 min
What happens when your business is trucking along, and then the opportunity to make a major change in the day to day comes along - what do you do? In this episode your host Kim Kerton is giving you food for thought around the structure of your business, why you should embrace making a big change to how you work, and why not being afraid of going from self-employed to employed and back again. If you need some encouragement to be kind to yourself and stay open through change, this episode is for y...
Jun 19, 2024•13 min
Don’t you just wish you could flash forward and know that everything will work out with your business idea? Self-doubt holds back so much potential in the early days, and our business builders in this episode know all about working through the pain. Caroline & Kelly, business partners in Solmates, share all of the things they wish they knew, how they’ve grown to establish a successful business in partnership and why it’s important to back yourself from the beginning. You’ll also hear about: ...
Jun 16, 2024•37 min
