The Great App Purge

This isn’t another e-commerce podcast filled with gurus telling you how rich they are. We’re in the trenches, running our own brands, and sharing the real ups and downs of building an ecom business in 2025.

In true Underdog Ecom style, we’re diving deep into the Shopify apps we’re paying for—what’s worth it, what’s not, and how much we’re actually spending. No app shilling here—just two operators figuring out how to cut the bloat and grow more profitably.

If you’re looking to trim unnecessary costs and optimize your tech stack, this one’s for you.

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