109: Search Ads in Practice
Our experiences and best practices we've found for App Store Search Ads after a year of use, and whether to use the new Search Ads Basic.
Dec 08, 2017•30 min•Ep. 109
Under the Radar
From development and design to marketing and support, Under the Radar is all about independent app development. It's rarely longer than 30 minutes. Hosted by Marco Arment and David Smith.
Episodes
108: Punch-List Mode
Getting from when you think it's 99% complete to being actually releasable.
Nov 30, 2017•30 min•Ep. 108
107: Free with Benefits
Possibilities for value when apps don't bring in money directly.
Nov 22, 2017•30 min•Ep. 107
106: Long Projects
Getting through long projects while maintaining motivation and perspective.
Nov 16, 2017•30 min•Ep. 106
105: iPhone X Reality
Rethinking designs now that we have the iPhone X in-hand.
Nov 09, 2017•30 min•Ep. 105
104: Public Beta Testing with Slack
Lessons from Overcast's public beta, and using Slack as a feedback and bug-reporting channel.
Nov 02, 2017•30 min•Ep. 104
103: Usability-First Design
Prioritizing usability over design trends — even Apple's.
Oct 26, 2017•30 min•Ep. 103
102: Procrastiworking
Procrastinating by working on other productive tasks instead of the big one we really don't want to do.
Oct 19, 2017•30 min•Ep. 102
101: Anchoring vs. Simplicity
Real-world results of switching in-app purchases from multiple price tiers to a single option.
Oct 12, 2017•30 min•Ep. 101
100: Longevity
(Sent with Balloons) How to view and start projects that have a good chance of making it to episode 100.
Oct 05, 2017•30 min•Ep. 100
99: Effecting Change
Trying to get Apple to change something, and knowing what you can and can’t change.
Sep 28, 2017•29 min•Ep. 99
98: The Accidental Episode
An "off-the-air" discussion working through the challenges of standalone Apple Watch podcast playback.
Sep 20, 2017•29 min•Ep. 98
97: iPhone X and LTE Watches
New design challenges to tackle for the iPhone X, and new potential unlocked by the Apple Watch Series 3 with LTE.
Sep 15, 2017•29 min•Ep. 97
96: Risky Business
Building apps for popular third-party services, or in opportune but high-risk areas.
Sep 08, 2017•30 min•Ep. 96
95: Privacy and Responsibility
The responsibilities we have to ensure that we're protecting and respecting our users' privacy when we embed third-party code in our apps.
Sep 01, 2017•29 min•Ep. 95
94: Release Notes
Effectively communicating changes and improvements to our apps via release notes.
Aug 24, 2017•30 min•Ep. 94
93: New Screen Sizes
Supporting multiple screen sizes and device types, and strategies to make adoption of new sizes easier.
Aug 18, 2017•29 min•Ep. 93
92: Notifications to Increase Engagement
Using notifications to bring users back to your app without being spammy or annoying.
Aug 11, 2017•30 min•Ep. 92
91: Removing Features
Deciding to remove a feature, or having that decision made for you.
Aug 03, 2017•30 min•Ep. 91
90: Trademarks
What trademarks do, searching for conflicts before you name something, and whether indies should file for their own.
Jul 26, 2017•29 min•Ep. 90
89: Computers for the Self-Employed
Which Mac models are usable for software development, and the benefits and drawbacks of using desktops, laptops, or both.
Jul 19, 2017•30 min•Ep. 89
88: Working From Home
Options, benefits, and challenges of working at home.
Jul 12, 2017•30 min•Ep. 88
87: Old Code Vs. New APIs
Deciding whether to adopt the newest iOS styles and APIs in existing apps that may not have needed them.
Jul 06, 2017•30 min•Ep. 87
86: iOS 11 App Store Pages
Adopting the new fields and changes in our apps' product pages in the redesigned iOS 11 App Store.
Jun 29, 2017•30 min•Ep. 86
85: iOS 11
What's new in iOS 11 and how it can benefit our apps.
Jun 22, 2017•30 min•Ep. 85
84: WWDC Wrap-Up, watchOS 4
How and when to efficiently watch WWDC session videos, and reviewing the new capabilities in watchOS 4.
Jun 15, 2017•30 min•Ep. 84
83: Live at CocoaConf
Our initial impressions of WWDC 2017, recorded live at CocoaConf Next Door.
Jun 09, 2017•30 min•Ep. 83
82: WWDC Wish List
Developer-related wishes and expectations for WWDC 2017 next week.
Jun 01, 2017•30 min•Ep. 82
81: Profiling
Optimizing performance using Instruments, Xcode, and the iOS Simulator — and when not to bother.
May 25, 2017•30 min•Ep. 81
80: Debugging
How we debug our apps, and avoiding common bugs in the first place.
May 18, 2017•30 min•Ep. 80
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