Gen Z drinking habits, social media and Irish interest fuel rise in Guinness’ popularity

Most beer-drinking Americans choose lagers – crisp, pale beers like Modelo Especial, Bud Light or Coors Light. But Gen Zers and celebrities like Ed Sheeran, Olivia Rodrigo and Kim Kardashian have boosted renewed enthusiasm for the Irish stout, Guinness. We’ve drafted top beer experts to mark St Patrick’s Day with a heady discussion about Guinness’ culinary cache.