S7E05 - Delicious Names: Marketing Appetite Appeal - podcast episode cover

S7E05 - Delicious Names: Marketing Appetite Appeal

Feb 02, 201828 minSeason 7Ep. 5
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Episode description

This week, we explore how marketers saved certain foods from oblivion by changing…their names. Many foods you enjoy started out life with very unappetizing names. Some so off-putting, I’m willing to bet you would have never gone near them. But you probably have one or two in your fridge today…

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S7E05 - Delicious Names: Marketing Appetite Appeal | Under the Influence with Terry O'Reilly podcast - Listen or read transcript on Metacast