S5E04 - When Marketers Lie - podcast episode cover

S5E04 - When Marketers Lie

Jan 29, 201628 minSeason 5Ep. 4
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Episode description

This week, we look at the consequences when marketing companies lie. 


From the Volkswagen scandal, to a promotion that brought Hoover to its knees, to a company that promised super-charged sexual enhancement, each was a case of fraud with disastrous repercussions.


Join us as we explore what happened, and whether those companies could ever regain the trust of their customers.



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S5E04 - When Marketers Lie | Under the Influence with Terry O'Reilly podcast - Listen or read transcript on Metacast