S3E09 - Have It Your Way: How Mass Customization Is Changing Marketing

After a 100 years of Mass Production - where one size fit all - 21st century marketing is moving to Mass Customization - letting you custom-design everything you buy. From cars, to clothes, to shoes – to your own breakfast cereal.

This week on Under The Influence, we’ll explore how companies profit from personalized products, how they market those products, how consumers are drawn to companies that offer customization, and how brands use customization to fight competitors.

Including how Burger King stole market share from McDonald’s by letting customers personalize their burgers.

Their slogan: “Have it your way!”

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