S3E02 - The Psychology of Price
Jan 12, 2014•27 min•Season 3Ep. 2
Episode description
In this episode, we explore how we're all influenced by pricing. Like how the price of a bottle of wine has an enormous affect on how much you enjoy that wine. We’ll analyze how restaurants design menus to steer you toward the most profitable dishes, and how retail stores use psychology to persuade you to spend more.
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