Hug the Cactus: Advertising to Haters
Feb 15, 2025•26 min•Season 14Ep. 6
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Episode description
This week, we look at how some companies advertise to haters.
Every advertiser gets negative comments on social media. Some brands shrink away – and some take those negative comments and spin them into marketing gold.
Supercuts took negative comments about cheap haircuts and created a hilarious advertising campaign.
Spirit Airlines gave haters a place to vent – then offered them 8,000 free air miles.
And drink maker Oatly, actually dedicated a website to their haters.
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