Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.
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This week, we analyze the remarkable marketing skills of one of the top music artists in the world - Taylor Swift. She has challenged the status quo at every turn - she regained ownership of her master recordings. She convinced Apple and Spotify to pay artists in a more equitable way. She defied Hollywood. She markets her music to her fans in very surprising ways. We know you want to listen to all the ads in this show. On the off-chance you don’t , subscribe ad-free here. Hosted on Acast. See ac...
This week, we go one toke over the line and look at the emerging world of cannabis marketing. We start with the question - just how does a plant become illegal? We'll explore the history of cannabis. We'll talk about which celebrities have their own brands (Hello Willie Nelson!) Which high-end retail stores are now selling expensive cannabis paraphernalia. And which non-cannabis businesses are seeing a surprising uptick in sales - like fertilizer companies and fast-food restaurants. We know you ...
This week, we look at a strange phenomenon happening in Canada. Well-established brands are suddenly leaving the country. Kleenex is leaving after nearly 100 years. Skippy Peanut Butter has skipped the country after nearly 90 years. And KFC actually held a funeral for their terrible-tasting French fries. What’s happening up here? Find out. We know you want to listen to all the ads in this show. On the off-chance you don’t , subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more ...
December 8th is the 45th anniversary of John Lennon’s death. In this very revealing interview, I talk with Earl Slick, guitarist on Double Fantasy. Earl talks about recording John’s final album, Lennon’s sense of humour, and how Earl found out about John’s murder. We know you want to listen to all the ads in this show. On the off-chance you don’t , subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information....
This week, we look at copycat brands. Even though they walk a razor’s edge legally, copycat brands seem to pop up all over the world. You may like Walmart here, but there’s a Wumart in China. You may like North Face apparel, but did you know there was a South Butt brand? And, we’ll tell the story of a copycat cookie that overtook the original to become the best-selling cookie in the world. We know you want to listen to all the ads in this show. On the off-chance you don’t , subscribe ad-free her...
So many things in our world are influenced by marketing. This week, we look at various aspects of our lives influenced by marketing. – but you wouldn’t know it. It’s marketing hiding in plain sight. Like the concept of jaywalking – born of marketing. How marketing created the 10,000-steps-a-day health goal. And how marketing was the inspiration for one of the most popular TV series that everyone is talking about right now. We know you want to listen to all the ads in this show. On the off-chance...
For over 100 years, “free” has been one of the most powerful words in the marketing world. And believe it or not, companies love freebies as much as their customers do. Because giving away free products generates a lot of goodwill. And goodwill generates free press. We’ll talk about a ketchup company who gave a man a free boat. A hotel who gave a couple 18 years of free stays because they had nookie in one of their rooms. And we’ll tell the story of how one company helped a teenager with huge fe...
Terry O'Reilly delves into the remarkable longevity of four iconic brands that have endured for decades, unlike even Broadway's Phantom of the Opera. Discover the fascinating histories of Madame Tussauds' wax figures, Dairy Queen's soft-serve, Aston Martin's cinematic fame, and Bazooka Bubblegum's quirky comics. The episode reveals that the secret to their enduring success lies in their ability to blend a unique core offering with strategic adaptability and evolution.
Marketing contests can be tricky business. On one hand, contests can be designed to help companies achieve certain business goals. On the other hand, companies can lose control over them pretty quickly. This week, we look at some of the most interesting – and hilarious – marketing contests. Including one about a city that held a contest to name a new building – and the public voted overwhelmingly to name it after a past mayor named Harry Baals. True story. We know you want to listen to all the a...
From our Season 12 Archives, Billboards are one of the biggest creative challenges in the marketing world. They need to be seven words or less. They need to contain an idea. And they need to communicate quickly as people speed by. This week on Under The Influence, we look at the most creative billboards from around the world. We’ll talk about a car maker that used tiny billboards to get inside their competitor’s vehicles. How one airline used a billboard that could detect planes passing overhead...
Another favourite from our Season 12 Archives. This week it’s our annual Bookmarks episode. I read a lot of books to research Under The Influence. But every season, there isn’t enough room to include all the great stories I find. So this episode is dedicated to those stories that didn’t fit into our regular episodes. But are so good, they are worth telling. We’ll tell an amazing story about the book Goodnight Moon. We’ll tell you why David Bowie seemed to have two different-coloured eyes. We’ll ...
From our Season 12 Archives... another favourite. You’ve probably seen those Red Bull Mini Coopers driving around town with the giant Red Bull can on their roofs. This week on Under The Influence, we look at the wild and wacky world of marketing mobiles. They’ve actually been around for over 100 years. We’ll crack open the story behind the Planters Peanut Nutmobiles. We’ll take to the skies to tell you an amazing story behind the famous Goodyear blimps. And we’ll tell the story of the famous Osc...
There are some very interesting loopholes in the world of marketing. Because businesses are always looking for an upper hand in a competitive category, loopholes can offer legal advantages. A loophole can help a company overcome barriers in the marketplace. Sometimes, the way a product is marketed can give customers a loophole they can take advantage of. And sometimes a 20-year-old kid can spot a loophole that panics a giant corporation. We know you want to listen to all the ads in this show. On...
If you searched the question: “What player has won the most Wimbledon singles titles,” Google will tell you it’s Roger Federer with 8 wins. But that’s incorrect. Martina Navratilova has 9. This week, we look at remarkable ideas that promote gender equality. Including an idea called Correct the Internet.com And one that challenged menstruation taboos with a program called “Touch the pickle.” We know you want to listen to all the ads in this show. On the off-chance you don’t , subscribe ad-free he...
The Beatlology Interviews (Season 2, Episode 1) What if John Lennon had never died in 1980. What if George Harrison was still with us? What would it have taken to convince the Beatles to give one more major concert? In “Reunion: A Rock ’N Roll Fairy Tale” author Gary Burr tackles all those questions in a very entertaining novel. By the way, Gary has also played on nine Ringo Starr albums. He’s got some great inside stories. We know you want to listen to all the ads in this show. On the off-chanc...
20th century movies and TV shows were dominated by the traditional “hero.” With high morals and an ethical code of honour. The 21st century has a different take. Today, we cheer the anti-hero. Like the Sopranos, Dexter and Breaking Bad. Anti-heroes are liberated from that line in the sand that holds the rest of us back. They do things we are afraid to do. And do it unapologetically. And if advertising is the great mirror to pop culture, it just may explain the emergence of anti-hero brands – who...
From our Season 12 Archives... This week, we look at companies that have spent decades advertising to only one gender - then suddenly decide to approach the opposite sex. L’Oreal is now marketing makeup to men. Scotch distillers are now targeting women. And lingerie companies are now designing intimates for men. It’s a brand new, gender-bending world. We know you want to listen to all the ads in this show. On the off-chance you don’t , subscribe ad-free here. Hosted on Acast. See acast.com/priva...
From our Season 12 Archives. Even though brand names are often protected by trademarks and copyrights, it’s remarkable how many times companies end up with the same names. And they either get along – or they sue each other into oblivion. This week, we look at “Brand Twins.” We’ll talk about when Guns N’ Roses sued Guns and Rosé. We’ll explain why there used to be the Saskatchewan Roughriders AND the Ottawa Rough Riders in the CFL. We know you want to listen to all the ads in this show. On the of...
From our Season 12 Archives, one of our favourites. This week, we talk about hotel marketing. Specifically, how some hotels attract guests by advertising specific rooms . Some of those rooms are decorated like TV shows, some are inspired by movies, and some hotels advertise the fact something famous – or infamous - happened in their rooms. We know you want to listen to all the ads in this show. On the off-chance you don’t , subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more ...
From our Season 12 Archives, one of our favourites This week, we’re talking about the creative ways Hollywood markets films. We’ll talk about how a low-budget horror movie got a ton of press just by asking people to smile. And we’ll examine the marketing of Top Gun: Maverick – the Tom Cruise sequel that Steven Spielberg says single-handedly saved the theatrical industry. We know you want to listen to all the ads in this show. On the off-chance you don’t , subscribe ad-free here. Hosted on Acast....
People often tell me they love the storytelling in Under the Influence. One of my favourite storytellers of all time is the late, great Stuart McLean. Which is why it’s been such a joy for our network to partner with Stuart’s long-time producer Jess Milton and the Vinyl Cafe team to bring you the podcast “Backstage at the Vinyl Cafe.” Today we are sharing the very first episode of the podcast released in 2023. Not only are there two hilarious Dave and Morley stories but it’s a great introduction...
From our Season 12 Archives, one of our favourites. In this episode, we talk about one of the legends of the advertising business – George Lois. Out-spoken and fearless, he launched Xerox, helped elect Robert F. Kennedy, designed famous Esquire magazine covers and even once climbed out onto a window ledge to convince a client to buy an idea. We know you want to listen to all the ads in this show. On the off-chance you don’t , subscribe ad-free here. Hosted on Acast. See acast.com/privacy for mor...
From our Season 12 Archives.... one of our favourites. With multiple ways to skip commercials at our fingertips, advertisers have found a new way to reach the public. They’re jumping out of commercial breaks and into the storylines of television shows. This week, we look at a list of popular TV shows that aren’t just entertainment. They’re big marketing vehicles for companies. We know you want to listen to all the ads in this show. On the off-chance you don’t , subscribe ad-free here. Hosted on ...
We thought you might enjoy an episode from our sister podcast, “We Regret To Inform You: The Rejection Podcast” - this week it’s the history of the goalie mask. Coaches didn’t want them, managers rejected them, the NHL didn’t want them - but one goalie did. The rest is history. We know you want to listen to all the ads in this show. On the off-chance you don’t , subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information....
From our Season 11 Archives, one of our favourites. This week, we look at the ways libraries market themselves. If you think libraries are quiet, you’ve got another thing coming. We’ll talk about a library video series that played like a TV cop show - and - we’ll look at library wars - when libraries battle each other on social media. We know you want to listen to all the ads in this show. On the off-chance you don’t , subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more infor...
From our Season 12 Archives, one of our favourites. This week, we take a look at the most creative “help wanted” ads in the world. We’ll talk about how IKEA recruited new workers without needing to buy an ad. How VW found new mechanics by posting ads in the most unusual place. And the amazing ways the intelligence community recruits spies and code breakers. We know you want to listen to all the ads in this show. On the off-chance you don’t , subscribe ad-free here. Hosted on Acast. See acast.com...
Now that we’ve moved the Beatlology Interviews to its own feed, you might not be caught up. Thought you might like to hear one of my favourite episodes - singer Dion DiMucci is one of only five people still alive who are on the cover of Sgt. Pepper. Dion was also supposed to be on the plane with Buddy Holly that fateful night - and he tells us that heartbreaking story. He also gives the best description of Buddy Holly that I’ve ever heard. We know you want to listen to all the ads in this show. ...
From our Season 12 Archives, one of our favourites. This week, we look at candy bar advertising. Millions are spent marketing candy bars every year. We'll talk about how the movie Willy Wonka and the Chocolate Factory was owned by a candy company. And we'll reveal whether it really was Phil Collins inside that gorilla costume in that famous Cadbury Dairy Milk commercial. We know you want to listen to all the ads in this show. On the off-chance you don’t , subscribe ad-free here. Hosted on Acast....
From our Season 11 Archives, one of our favourites. This week, we explore how dating agencies Sell Love. We’ll talk about the very first dating service in history, we’ll explore one app that is more about lust than love and we’ll talk about how heartthrob Reynolds created one of the best dating commercials of the last 10 years. We know you want to listen to all the ads in this show. On the off-chance you don’t , subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information....
This week, it’s our annual Ask Terry episode. As we do every year, we open the show to questions from our listeners. This week, we’ll answer a question about the longest-lasting slogans in history, we’ll explore why there is so much dancing going on in commercials these days, and we’ll play a fun game where you have to guess the celebrity voice. We know you want to listen to all the ads in this show. On the off-chance you don’t , subscribe ad-free here. Hosted on Acast. See acast.com/privacy for...
