If you want to listen to this show about advertising ad-free , subscribe here. “What player has won the most Wimbledon singles titles,” Google will tell you it’s Roger Federer with 8 wins. But that’s incorrect. Martina Navratilova has 9. This week, we look at remarkable ideas that promote gender equality. Including an idea called Correct the Internet.com. And one that challenged menstruation taboos with a program called “Touch the pickle.” We know you want to listen to all the ads in this show. ...
Mar 25, 2023•28 min•Season 12Ep. 12
If you want to listen to this show about advertising ad-free , subscribe here. This week, we talk about hotel marketing. Specifically, how some hotels attract guests by advertising specific rooms . Some of those rooms are decorated like TV shows, some are inspired by movies, and some hotels advertise the fact something famous – or infamous – happened in their rooms. We know you want to listen to all the ads in this show. On the off-chance you don’t , subscribe ad-free here. Hosted on Acast. See ...
Mar 18, 2023•28 min•Season 12Ep. 11
If you want to listen to this show about advertising ad-free , subscribe here. Today we’re sharing an episode of Marketing Against The Grain — a show that leads you down the rabbit hole of marketing trends, growth tactics, and innovation. In this episode, co-hosts Kipp Bodnar (CMO of HubSpot) and Kieran Flanagan (CMO of Zapier), dive into a leaked memo from Yahoo that explains why big businesses fail. If you like what you hear, search for Marketing Against The Grain in your favorite podcast app....
Mar 17, 2023•18 min
If you want to listen to this show about advertising ad-free , subscribe here. This week, we’re talking about the creative ways Hollywood markets films. We’ll talk about how a low-budget horror movie got a ton of press just by asking people to smile. And we’ll examine the marketing of Top Gun: Maverick – the Tom Cruise sequel that Steven Spielberg says single-handedly saved the theatrical industry. We know you want to listen to all the ads in this show. On the off-chance you don’t , subscribe ad...
Mar 11, 2023•28 min•Season 12Ep. 10
If you want to listen to this show about advertising ad-free , subscribe here. This week we look at horror in advertising. We’ll talk about why the Red Cross produced a horror commercial for blood donations. How Nike had a horror commercial yanked off the air. And a water company that actually cast its product as the villain in a 45-minute horror film. We know you want to listen to all the ads in this show. On the off-chance you don’t , subscribe ad-free here. Hosted on Acast. See acast.com/priv...
Mar 04, 2023•28 min•Season 12Ep. 9
If you want to listen to this show about advertising ad-free , subscribe here. In this episode, we talk about one of the legends of the advertising business – George Lois. Out-spoken and fearless, he launched Xerox, helped elect Robert F. Kennedy, designed famous Esquire magazine covers and even once climbed out onto a window ledge to convince a client to buy an idea. We know you want to listen to all the ads in this show. On the off-chance you don’t , subscribe ad-free here. Hosted on Acast. Se...
Feb 26, 2023•28 min•Season 12Ep. 8
If you want to listen to this show about advertising ad-free , subscribe here. This week, I ask my advertising colleagues for their most outrageous ad stories. The advertising business is a big money, high stress industry. And so much can go sideways. Sometimes film shoots go horribly wrong, sometimes clients make the most ridiculous demands, sometimes celebrities refuse to say their lines and sometimes even a James Bond campaign can go up in flames. We know you want to listen to all the ads in ...
Feb 18, 2023•29 min•Season 12Ep. 7
If you want to listen to this show about advertising ad-free , subscribe here. With multiple ways to skip commercials at our fingertips, advertisers have found a new way to reach the public. They’re jumping out of commercial breaks and into the storylines of television shows. This week, we look at a list of popular TV shows that aren’t just entertainment. They’re big marketing vehicles for companies. We know you want to listen to all the ads in this show. On the off-chance you don’t , subscribe ...
Feb 11, 2023•30 min•Season 12Ep. 6
If you want to listen to this show about advertising ad-free , subscribe here. This week, we take a look at the most creative “help wanted” ads in the world. We’ll talk about how IKEA recruited new workers without needing to buy an ad. How VW found new mechanics by posting ads in the most unusual place. And the amazing ways the intelligence community recruits spies and code breakers. We know you want to listen to all the ads in this show. On the off-chance you don’t , subscribe ad-free here. Hos...
Feb 04, 2023•27 min•Season 12Ep. 5
If you want to listen to this show about advertising ad-free , subscribe here. This week, we take a look at church signs. With congregations declining, churches are using their signs as marketing tools to attract new members. And they’re using humour to do it. We’ll look at the history of funny church signs, we’ll examine how effective they are, we’ll talk about some of the funniest ones we’ve seen, and a few epic church sign fails. We know you want to listen to all the ads in this show. On the ...
Jan 28, 2023•27 min•Season 12Ep. 4
If you want to listen to this show about advertising ad-free , subscribe here. If you want to listen to this show about advertising ad-free , subscribe here. This week, we look at companies that have spent decades advertising to only one gender - then suddenly decide to approach the opposite sex. L’Oreal is now marketing makeup to men. Scotch distillers are now targeting women. And lingerie companies are now designing intimates for men. It’s a brand new, gender-bending world. We know you want to...
Jan 21, 2023•28 min•Season 12Ep. 3
If you want to listen to this show about advertising ad-free , subscribe here. This week, we look at candy bar advertising. Millions are spent marketing candy bars every year. We’ll talk about how the movie Willy Wonka and the Chocolate Factory was owned by a candy company. And we’ll reveal whether it really was Phil Collins inside that gorilla costume in that famous Cadbury Dairy Milk commercial. We know you want to listen to all the ads in this show. On the off-chance you don’t , subscribe ad-...
Jan 14, 2023•27 min•Season 12Ep. 2
We are very excited to welcome Backstage at the Vinyl Cafe to the Apostrophe Podcast Network. Each episode will feature two Dave and Morley stories as told by Stuart McLean. And for the first time ever, his longtime producer, Jess Milton, will tell you the backstories behind those stories. I have a story, too. The first time I met Stuart. Enjoy. We know you want to listen to all the ads in this show. On the off-chance you don’t , subscribe ad-free here. Hosted on Acast. See acast.com/privacy for...
Jan 11, 2023•3 min
If you want to listen to this show about advertising ad-free , subscribe here. To kick off our 2023 season, we look at how the Queen’s death affects the marketing world. Over 600 companies had been granted a Royal Warrant by Queen Elizabeth, giving them prestige and enviable marketing power. But with the monarch’s death – all Royal Warrants become null and void. It’s now up to King Charles to honour them – or not. We know you want to listen to all the ads in this show. On the off-chance you don’...
Jan 07, 2023•28 min•Season 12Ep. 1
Happy New Year. We have a fun 2023 season planned for you. Here's a sneak peek at what's in store... We know you want to listen to all the ads in this show. On the off-chance you don’t , subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.
Jan 03, 2023•2 min
This week, we feature our annual look at Five Remarkable Brands: A certain scientist who is such a powerful brand that he has displaced other great thinkers, a company that makes our world a little more colourful, a comic book that has enthralled teenagers for over 70 years, a honey of a product that was born in the back of a pick-up truck, and the most Emmy-nominated TV show in broadcast history. Best of all, they’re not only remarkable brands, they’re remarkable stories as well. We know you wa...
Nov 26, 2022•29 min
This week, we look at the Great Women of Advertising. The Hall Of Famers who broke the rules, kicked open the doors and created some of the most famous advertising of our times. We’ll meet the first advertising woman ever, the woman who created the first images of wives as Happy Homemakers, the woman who revolutionized the retail business, the female creative director who inspired the “I Love New York” campaign, as well as some of the top ad women of today. Move over Mad Men, it’s time to honour...
Nov 12, 2022•32 min
This week, it's Part Two of "Marketing Rock and Roll." As the 1980s unfold, technology changes rock and roll marketing forever, with the arrival of MTV. The launch of MTV is one of the great marketing stories of all time, and it almost went under before it began – but was saved by Mick Jagger and a one dollar bill. We’ll analyze how MTV changed the music business, and how Michael Jackson’s video Thriller changed MTV. We’ll also talk about how the Internet revolutionized the marketing of rock and...
Nov 05, 2022•25 min
This episode looks at the concept of “Risk.” We tell the stories of the marketers who took the biggest risks, and reaped the greatest rewards – including how one of the best loved movies of all time only survived because the producer risked his career on it, a board game that dared break the conventions of the category, a watch company that risked all and saved the Swiss watch making industry in the process, and a CEO who made a decision that was so unpopular even his board of directors bet agai...
Oct 29, 2022•28 min
This episode is about how the advertising industry covets the 18 to 49 year-old consumer. Almost all advertising is aimed at that demographic, because the conventional wisdom is they have the most disposable income and are most willing to try new brands. But the big surprise is people 55+ are the ones with the most disposable income and spend the most in almost all categories - yet the advertising industry doesn't chase them. We examine why that is. We know you want to listen to all the ads in t...
Oct 15, 2022•30 min
One our favourite episodes from our sister podcast, We Regret To Inform You: The Rejection Podcast is the inspiring story of Colonel Harland Sanders, the founder of KFC (Kentucky Fried Chicken) and how he overcame unbelievable rejection. It’s hard to imagine that he was rejected over 1,000 times (!) and still continued to persevere. This week, we wanted to bring you this bonus episode to remind us all to Never Ever Give Up. We know you want to listen to all the ads in this show. On the off-chanc...
Oct 04, 2022•43 min
This week, we talk to baby boomers and take a look at the commercials they grew up with. From the toy and game commercials that inspired your lists to Santa, to the soft drink ads you can still sing along to 40 years later, to the ad for your first underarm deodorant, to the commercial for your first perfume, to the ads aimed at Mom but still got burned into your memory bank. So put on your pajamas and gather round the radio. And remember one thing – you have to be in bed by the time Bonanza com...
Sep 17, 2022•23 min
In part one of a two-part series, we’ll trace the marketing of rock all the way back to its origins with Elvis Presley and his wily manager Colonel Tom Parker. We’ll tell the story of how the Beatles lost millions by not following Elvis’s blueprint, and how the Rolling Stones borrowed a page right out of the books of Madison Avenue to compete against the Fab Four.Plus, what show on marketing rock and roll would be complete without mentioning the biggest marketing machine in the history of rock a...
Sep 05, 2022•24 min
This week, Age of Persuasion Goes To The Movies. Just in time for the Oscars, we look at great movie marketing, and talk about the landmark movies that completely altered the way Hollywood sells its films (Yes, one of them involves a shark, but the movie that made the shark possible has a little karate in it). We’ll also feature some of the most inventive movie ads ever done, and trace the history of movie trailers - which were originally created to drive people OUT of theatres, not into them. I...
Sep 03, 2022•26 min
In this episode, we look at the Marketing Pioneers who created products that created industries. We talk about the first company to link diamond rings to engagements, how alcohol inspired the very first travel agent, how a brainstorm while ice-fishing ignited a $97 billion dollar industry, how a traveling salesman and his date led to the first car rental, and how an embarrassing moment in a restaurant revolutionized the way we shop. Each pioneer was a visionary, each overcame almost insurmountab...
Aug 20, 2022•24 min
The advertising industry has a long history of using real people in advertising. It may be a testimonial, a hidden camera, a man-on-the-street interview, a prank phone call or a blind taste test. The results are often hilarious and memorable. We know you want to listen to all the ads in this show. On the off-chance you don’t , subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information....
Aug 06, 2022•25 min
This week, Terry O'Reilly looks at the ever-changing world of Green Marketing. He'll look back at how the green movement started, how it's evolved, how marketers navigate the shoals of green marketing today - and what it all means to everyday consumers. One thing for sure... it's not easy being green. We know you want to listen to all the ads in this show. On the off-chance you don’t , subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information....
Jul 23, 2022•26 min
Luxury Marketing is a category that is completely different from traditional brand marketing – because it is in the business of selling fantasy. We’ll look at the top 10 most powerful luxury brands in the world and we’ll delve deep into our collective psyches to examine why we all desire expensive products in our lives -and what that really says about our inner selves. We know you want to listen to all the ads in this show. On the off-chance you don’t , subscribe ad-free here. Hosted on Acast. S...
Jul 15, 2022•29 min
We're re-releasing all the episodes from the last season of Age of Persuasion in 2011. All episodes have been remastered to fit our Under The Influence format. Episodes drop every two weeks from now until November. Enjoy. We know you want to listen to all the ads in this show. On the off-chance you don’t , subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information....
Jul 12, 2022•1 min
This week, it’s our annual Ask Terry episode – where I answer listener questions. This year, someone wants to know which advertising category does the worst advertising, which celebrities were the most fun to work with and why the roads in car commercials are always so darn wet. You’ve got questions, we’ve got answers. We know you want to listen to all the ads in this show. On the off-chance you don’t , subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information....
Jun 25, 2022•27 min•Season 11Ep. 25
