This week, we explore why companies change valuable brand names when expanding to other countries. Sometimes the reason is a language issue. But other times, the reasons are far more interesting. For example, Mr. Clean is called Meister Proper in Germany and Maestro Lindo in Italy. And the reason it’s hard to find a Burger King in Australia is the most curious story of all. Hosted on Acast. See acast.com/privacy for more information....
Feb 20, 2020•27 min•Season 9Ep. 8
This week, we look at the phenomenon of Set Jetting. That’s when tourists flock to a city to see the sets and locations where their favourite TV shows and movies are filmed. Some towns have embraced set jetting as new-found tourism marketing. Other towns absolutely resent it. It’s a fascinating love/hate relationship. Hosted on Acast. See acast.com/privacy for more information....
Feb 06, 2020•27 min•Season 9Ep. 6
This week, it’s Part Two of our Album Covers As Marketing episode. In the 1980’s, album covers shrunk down for the first time to accommodate CDs. And in the 2000s, the advent of iPods shrunk them again to the size of a postage stamp. Forcing album artwork to become highly creative. Hosted on Acast. See acast.com/privacy for more information....
Jan 30, 2020•27 min•Season 9Ep. 5
This week on Under the Influence, we analyze album covers as marketing. We’ll look at a world famous record cover that was almost ruined by a zipper, why flights at Heathrow Airport had to be grounded for one band’s cover art and which album jacket is considered to be the worst of all time. Hosted on Acast. See acast.com/privacy for more information....
Jan 23, 2020•27 min•Season 9Ep. 4
This week, we look at the fascinating ways sports teams market themselves. We’ll unpack why one stadium replaced its ushers with librarians, why another encouraged fans to wear “awful" clothes and how a grammatical error put Toronto on the map. It all comes down to a strategic…game plan. Hosted on Acast. See acast.com/privacy for more information....
Jan 16, 2020•27 min•Season 9Ep. 3
This week, we analyze how small brands outsmart their giant counterparts. We’ll look at a snack food company with a cult-like following that outsells Frito-Lay in Baltimore. A tiny soda brand that obliterates Coca Cola in Scotland. And a bubble gum-flavoured drink that beats all the big boys only in Peru. Goliath, meet David. Hosted on Acast. See acast.com/privacy for more information....
Jan 09, 2020•27 min•Season 9Ep. 2
This week, we step into the highly competitive world of Television Marketing. Between Netflix, Amazon and Crave, the marketing of TV shows has become a rat-race. And in a world where we can watch any thing any time, luring viewers back each week calls for some outside the box marketing. Hosted on Acast. See acast.com/privacy for more information....
Jan 02, 2020•26 min•Season 9Ep. 1
This week, it’s the final episode of our 2019 season: Ask Terry. And as we do every year, we’re turning this show over to you, our listeners, and answering your questions on the air. From whether subliminal advertising exists, to if my career has made me a cynical consumer, to which of the Beatles was the best marketer, this year’s questions were fun and insightful. Oh - and you’ll get a chance to meet the team, too. Hope you’ll join us. Hosted on Acast. See acast.com/privacy for more info...
Jun 20, 2019•27 min•Season 8Ep. 25
This week, we look at banned commercials. The majority of the time, ads are banned for being sexist or too suggestive. But many commercials are banned for other, more fascinating reasons. Sometimes bans cripple a campaign, other times they’re puzzling, but more often than not, they’re rocket fuel. Hope you’ll join us. Hosted on Acast. See acast.com/privacy for more information....
Jun 13, 2019•28 min•Season 8Ep. 24
This week, we unpack the nuanced world of Advertising Disclaimers. We’ll look at the most absurd product disclaimers of all time, why a shocking disclaimer on a brand of Lays chips sparked a 50% drop in sales and the Presidential attack ads that changed political disclaimers forever. It really puts the “risk” in asterisk. Hope you’ll join us. Hosted on Acast. See acast.com/privacy for more information....
Jun 06, 2019•28 min•Season 8Ep. 23
This week, it’s our annual Bookmarks episode - where we tell fascinating stories from our research that didn’t make it into the regular season. Like - the shocking reason Beatles producer George Martin first met the Fab Four. Why an episode of Mary Tyler Moore was considered to be so morbid that a brand new director had to be brought in to handle it tastefully. And why there were blank spaces in Bill Murray’s original Caddyshack script. Hosted on Acast. See acast.com/privacy for m...
May 30, 2019•28 min•Season 8Ep. 22
This week, it’s our annual look at brands I admire. They may not be the coolest or the biggest brands – but they’re fascinating studies in marketing. From a record store with a sense of humour to a cartoon with virtually no dialogue, this year’s list gives me a mean case of Brand Envy. Hosted on Acast. See acast.com/privacy for more information....
May 23, 2019•28 min•Season 8Ep. 21
This week, we look at the use of profanity in marketing and the resulting upsurge in Vulgar Trademarks. Four-letter words aren’t just sought out by small, feisty companies looking for attention anymore, but by some of the largest advertisers in the world. Is it obscene, or is it free speech? These days, I swear it’s hard to tell. Hosted on Acast. See acast.com/privacy for more information....
May 16, 2019•27 min•Season 8Ep. 20
This week, we look at the fine art of selling the dream. The world of Real Estate Marketing has its own rules, its own techniques and its own unique breed of sales people. We'll tell the story of how the word "Realtor" was reluctantly blessed by Merriam-Webster, why so many real estate agents use photos of themselves as a marketing tactic and what happens when the real estate business tries enticing buyers using... humour. It's a form of marketing that touches all of us and it usually involves t...
May 09, 2019•28 min•Season 8Ep. 19
This week, I’ll be sharing some of the major influences in my life that helped inform my thinking and shape my career. Including a snowplow ad from my childhood, the sound effects from one very specific cartoon, hilarious actors I worked with and seeing the corner of a billboard flapping in the wind. It’s a little lesson in who’s had me under the influence... Hosted on Acast. See acast.com/privacy for more information....
May 02, 2019•35 min•Season 8Ep. 18
This week, we look at celebrities with their own brands. From a small town general store owned by a comedian to a cosmetics empire started by an 18-year-old to a winery that was funded by the Godfather movies - a few of them are even billion-dollar enterprises. Hosted on Acast. See acast.com/privacy for more information....
Apr 25, 2019•27 min•Season 8Ep. 17
This week, we explore Word of Mouth Advertising. Most businesses hope good products and excellent service are enough to encourage positive recommendations. But the smartest companies actually have strategies to ignite word-of-mouth chatter. It’s the oldest form of advertising, but it’s the most effective by far. Hosted on Acast. See acast.com/privacy for more information....
Apr 18, 2019•27 min•Season 8Ep. 16
This week, we explore roadside attractions as marketing. Interesting and often quirky landmarks that put small towns on the map. We’ll look at one town that leveraged its name to bring in thousands of TV fans, one that built a giant animal statue to get highway drivers to take a detour and another that built a monument to attract both human and non-human visitors. Hosted on Acast. See acast.com/privacy for more information....
Apr 11, 2019•27 min•Season 8Ep. 15
Do you know which mascot is the most recognized but least liked on TV? This week, we look at disgusting but effective advertising mascots. Fun, cuddly characters that personify our bodily functions the way human actors never could. But they all have one thing in common: they’re disgustingly lucrative. Hosted on Acast. See acast.com/privacy for more information....
Apr 04, 2019•28 min•Season 8Ep. 14
This week, we explore the world of law firm advertising. Some of it good, some of it bad, but a handful of it highly creative. We’ll break down the lawyer advertising laws that get some firms in trouble, we’ll look at the controversial billboard that got one lawyer death threats and the YouTube campaign that went viral - earning a divorce firm over 90M impressions. Hosted on Acast. See acast.com/privacy for more information....
Mar 21, 2019•27 min•Season 8Ep. 12
This week, we listen to the innovative ways marketers are using sound around the world. We’ll explore how the words of an anthem in South Africa were altered to send a powerful message about abuse, why Romanian radio stations switched over to mono to save lives and why some journalists are using music as a censorship loophole. Join us as we assess the current air quality. Hosted on Acast. See acast.com/privacy for more information....
Mar 14, 2019•27 min•Season 8Ep. 11
This week, we explore the world of distress purchases. Distress purchases are the things we need in life, but quietly resent having to pay for like insurance, car tires, laundry appliances and batteries. But the psychology marketers employ to steer you toward those purchases is fascinating. Hosted on Acast. See acast.com/privacy for more information....
Mar 07, 2019•27 min•Season 8Ep. 10
This week, we explore the world of unwitting endorsers. Sometimes a celebrity is featured in an advertising campaign without his or her knowledge or permission. There’s no denying the pull of celebrity, but a brand is a legal property. And if you trespass, you risk trouble. Hosted on Acast. See acast.com/privacy for more information....
Feb 28, 2019•28 min•Season 8Ep. 9
This week, just in time for the Oscars, we look at some of the most innovative movie marketing. From advertising an R-rated superhero to marketing a silent horror film with virtually no dialogue, today’s movies aren’t just breaking records - they’re breaking all the rules. Hosted on Acast. See acast.com/privacy for more information....
Feb 21, 2019•27 min•Season 8Ep. 8
This week, we tell the story of the most interesting adman in the world - Albert Lasker. Lasker had a hand in influencing professional baseball, Planned Parenthood, North American breakfast and not one, but two presidential elections. And he just happened to change the world of advertising in the process. Hosted on Acast. See acast.com/privacy for more information....
Feb 14, 2019•28 min•Season 8Ep. 7
This week, we look at the use of brand names in songs. Sometimes lyrical mentions lead to major brand success. Other times, to lawsuits and bans. But the stories behind each are fascinating. And our list may even include some of your favourite songs. Hosted on Acast. See acast.com/privacy for more information.
Feb 07, 2019•27 min•Season 8Ep. 6
This week, we look at products made by monks. Monks create a myriad of merchandise that is sold to the public. Some sing and sell CDs of their chants. Others brew their own beer. A few even deal in cannabis . But in almost all cases, the products sell well and sell fast . And the reasons why…are fascinating. Hosted on Acast. See acast.com/privacy for more information....
Jan 31, 2019•27 min•Season 8Ep. 5
This week, we explore the fascinating world of vending machines . Vending machines aren’t just soft drink dispensers, they’re marketing machines. They’re portable, branded on all sides and are becoming smarter and smarter. The list of wacky items you can find in vending machines around the world may surprise you. Hosted on Acast. See acast.com/privacy for more information....
Jan 24, 2019•28 min•Season 8Ep. 4
This week, we look at the history of commercial lengths. From the very first 10-minute radio commercial in 1922, to five-second commercials today, the length of ads has changed dramatically over the decades. But it’s not the changing length s of commercials that’s so fascinating. It’s the reasons why. Hosted on Acast. See acast.com/privacy for more information....
Jan 18, 2019•27 min•Season 8Ep. 3
This week on Under The Influence, we look at unusual and unexpected advertising placements. As the world of marketing gets more and more cluttered every day, it’s forcing advertisers to get creative . From urinals and sheep to foreheads and armpits, welcome to the world of wacky ad spaces. Hosted on Acast. See acast.com/privacy for more information....
Jan 10, 2019•27 min•Season 8Ep. 2
