In episode 68 Dr. Miles Upfold and I spoke about evidence-based wellness care. I had a lot of feedback asking for more specific information on HOW to set up your systems to practice performance or wellness care in an evidence-based way. In today's episode, I map out how evidence-based practice principles apply to performance care and how you can measure and track your clients' progress in performance care. If you want to dive further check out Certainty 2.0 https://insideoutpractices.thinkific.c...
Nov 16, 2022•25 min•Ep. 72
You can learn the most from people who have actually done what you want to do. Dr. Brad Glowaki epitomises the idea of '360 degree success' - has a super successful practice, travels the world helping chiropractors grow their practices, and has a minimum of 8 weeks of holiday a year with his family. Brad joins Martin and talks about ways to have more impact AND more fun! To learn more about Brad's programs https://www.levelupmentoring.rocks/ To follow Brad on Facebook https://www.facebook.com/dr...
Nov 09, 2022•1 hr 15 min•Ep. 71
Yeah, I get it. "The 3 secrets of..." is one of the most overused headlines/ subject lines. We are supposed to be attracted to the mystery of the "secret" and be compelled to investigate further. I didn't want to use it but there are a few mysteries when it comes to chiropractic success. Why are some chiropractors wildly successful and others seem to be always struggling? Why can one chiropractor go to a seminar and it's a pivot point that sets them on a path to helping way more people and anoth...
Nov 02, 2022•31 min•Ep. 70
We all know that chiropractic can help people live healthier happier lives. And yet, our practices are not all flooded with people. Brian Weller and Colt Briner of Rad Creative are demand architects - they are normally working with Fortune 500 companies and other large organisations helping them have more impact. Brian and Colt join Martin to talk about how we can communicate the right message to key people in the right way to create a wave of demand for chiropractic. To learn more about the Nex...
Oct 26, 2022•1 hr 4 min•Ep. 69
Does it frustrate you when people talk about wellness or performance care as not evidence-based? If so, you will love today's episode! Martin sits down with Dr. Miles Upfold and breaks down a framework that he uses with his coaching clients to practice performance care in an evidence-based way. To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0 To register for the "Communicating to Improve Patient Care" Online Workshop https://www.t...
Oct 19, 2022•54 min•Ep. 68
A core idea in chiropractic is that how healthy you are is based on how you FUNCTION, not on how you FEEL. Connected to this is the practice of giving people a care plan. The idea is that the best results happen when we base choices of frequency of care on how you have assessed their function. So how should you handle it if someone stops sticking to their care plan? To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0 To register for ...
Oct 12, 2022•20 min•Ep. 67
We learn best from experience. The next best thing is to learn from other people's experiences. Dr. Jeff Buller is still as engaged and excited about chiropractic as he was when he graduated 40 years ago! In today's episode, he and Martin talk about how he stays passionate and engaged. Recently Jeff experienced a BIG challenge - he fractured both his wrists! Jeff is certainly not one to piss and moan about his bad luck. Listen to the interview and learn how he's using his time to come back bette...
Oct 05, 2022•57 min
If you're wondering whether you should be doing talks to connect with more people, offer them valuable health information, and grow your practice then you will love today's episode. Martin breaks down if they are worth doing (short answer - yes, so long as you do them right), and how to do them so that you don't end up talking to one person! To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0 To register for the "Communicating to Imp...
Sep 28, 2022•22 min•Ep. 65
Dr. Phillip Ebrall is one of the most interesting people in chiropractic. He has been the head of multiple chiropractic colleges, is a prolific writer, and has started a great new journal. He is a courageous advocate for chiropractic and a deep thinker about the science, philosophy and philosophy of chiropractic. Asia-Pacific Chiropractic Journal: apcj.net Philosophy of Chiropractic: ebrall.com Vimeo showcase: https://vimeo.com/showcase/8587146 To learn more about the Retention Recipe 2.0 https:...
Sep 20, 2022•57 min•Ep. 64
Retention is about 2 things; having a great connection with people, and communicating a high level of perceived value. The first 2 visits can either set things up to make this easy or destroy the chance of doing either. In the last episode, Martin mapped out the 4 essential principles of a great first visit. In this episode, Martin maps out the 4 essential elements of a great second visit. To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-rec...
Sep 14, 2022•24 min•Ep. 63
You never get a second chance to make a great first impression. Long-term retention is based on great relationships and consistently delivering high levels of value to the people you serve. Do the first visit wrong and you undermine your chances of establishing a good relationship or creating a high level of perceived value. Do the first visit right and you create a foundation for long-term retention. In this episode, Martin maps out the 4 essential principles of a great first visit. To learn mo...
Sep 07, 2022•26 min•Ep. 62
I think you can learn more from people who had to work for their success than from those whose success came easily. They know what it really takes. Dr. Scott Walters is one of these people and he joins Martin to talk about his journey to a successful practice and how he helps others grow theirs. To contact Scott regarding his student Zoom calls https://www.facebook.com/scott.walters.9275 To register for the "Communicating to Improve Patient Care" Online Workshop https://www.tickettailor.com/even...
Aug 31, 2022•41 min•Ep. 61
Your ability to communicate effectively when communication is hard is one of the most important skills you need to have a successful practice. A common shituation is where a client tells you that their medical doctor has told them not to have care with you. In this episode of the podcast I break down exactly how to (and how not to!) handle this shituation! I also give my top 5 influence literature books: "Influence" by Cialdini "To Sell is Human" by Daniel Pink. "Catalyst" by Jonah Berger. "Infl...
Aug 24, 2022•23 min•Ep. 60
People buy you before they buy your message. The people in your practice and your community are wired to feel whether you care. Business retention research tells us that 70% of people leave because of perceived or real indifference! Dr. Stew Bittman joined me to talk all about practicing from the heart. He's a legendary chiropractor who taught alongside Sigafoose and is a favourite at ChiroEurope and the IN8 Summit. Website: bittmanbliss.com Email: bittmanbliss@att.net @bittmanbliss on Instagram...
Aug 17, 2022•42 min•Ep. 59
Your ability to communicate effectively when communication is hard is one of the most important skills you need to have a successful practice. A common perception that people have is that they don't need chiropractic because they do something else – pilates, yoga, massage, "crack" themselves. In this episode of the podcast I break down exactly how to (and how not to!) handle this shituation! To learn more about the Kids Summit https://www.thekidssummit.com/ For more information about The Daily I...
Aug 10, 2022•23 min•Ep. 58
Taking care of kids is one of the most rewarding parts of practice. It's also one of the most challenging! Dr. Jenna Davis has years of experience taking care of kids and helping chiropractors around the world upgrade their skills and confidence in taking care of kids. Jenna joins Martin on this episode of the podcast to talk all things paeds including her PIPS (Pediatric Intraoral Palate Specific) Technique. To learn more about Jenna's Courses https://www.babyboomcreations.ca/seminars-and-event...
Aug 05, 2022•58 min•Ep. 57
High retention is a true win-win in practice. Your patients or clients get better results and you get a practice that grows more easily and is low stress. This week Dr. Vismai returns to the podcast to dive deeper into what he does to have a high retention, person-centred practice. To learn more about Vismai's book "Keep Your Clients" https://www.keepyourclients.com/chiropractors For Vismai's London Seminar https://www.mychiropracticsweetspot.com/course?courseid=london-keep-your-clients For Vism...
Jul 27, 2022•49 min
Taking care of people when they are pregnant is a hugely rewarding part of practice. To do it well though, you need some specialised knowledge. Dr. Julie Uren joins Martin on this episode to talk all about chiropractic and pregnancy! Julie worked for years as a midwife before becoming a chiropractor and has years of taking care of pregnant women both as a midwife and as a chiropractor. Register for DG 2.0 https://spinalresearch.com.au/get-involved/events/dynamic-growth/?fbclid=IwAR0c5RgpG9GLaAxx...
Jul 20, 2022•35 min•Ep. 55
Should you talk about wellness or performance care on the first visit? When people are in pain should you be talking about the value of a chiropractic lifestyle or is it better to focus on their immediate needs and talk about wellness once they are feeling improvement? This episode explains what you should and shouldn't have in your report of findings if you want people to stay long-term! Register for DG 2.0 https://spinalresearch.com.au/get-involved/events/dynamic-growth/?fbclid=IwAR0c5RgpG9GLa...
Jul 13, 2022•22 min•Ep. 54
Dr. Liz Anderson Peacock is a master at living life with passion and purpose. If you want to learn what it takes to have a waiting list practice full of kids you will love today's episode. To learn more about Liz and the programs she teaches https://drliz.ca/about/ Register for DG 2.0 https://spinalresearch.com.au/get-involved/events/dynamic-growth/?fbclid=IwAR0c5RgpG9GLaAxxD7EkCTA2Lj6jO3WFzIBLRq8om5OOgTu7UhTEZQedGVQ To learn more about the Kids Summit https://www.thekidssummit.com/...
Jul 06, 2022•47 min•Ep. 53
As a chiropractor, you probably find that communication challenges arise frequently. It comes with the territory when you are promoting a view of health that is different from the mainstream one. But sometimes people come in wanting things that seem absolutely crazy! So how should you handle it when this happens? In this episode, Martin breaks down exactly how to handle it when it seems like the circus has come to town! Register for DG 2.0 https://spinalresearch.com.au/get-involved/events/dynami...
Jun 29, 2022•16 min•Ep. 52
Would you like to be the team chiropractor for a professional sports team? This sort of gig gives you (and the profession) LOTS of cred. Elite athletes are seen as the authority when it comes to prevention and performance. Dr. Tony Croke has recently been appointed to be the team chiropractor for the Essendon Football Club in the Australian Football League. In today's episode, Tony shares how he got the gig and how he is introducing chiropractic in a context where they are used to medical and ph...
Jun 22, 2022•53 min•Ep. 51
"Influence. The Psychology of Persuasion" by Robert Cialdini is arguably the 'bible' of the influence literature. It lays out the core ideas on why people do what they do and what we can do to ethically influence them to make better decisions. It's the book that set me on the path of improving my communication. To celebrate the 50th episode of "Under The Influence" I have reviewed Cialdini's 6 principles of influence and how you, as a chiropractor, can apply them. Register for Martin's Communica...
Jun 15, 2022•23 min•Ep. 50
Most of the people you take care of are stressed. Most of them are chronically stressed. It's having a profoundly negative impact on their health and happiness. And you, as a chiropractor, can help them in a way that no other healthcare practitioner can. In this episode, Martin is joined by Dr. Wayne Todd. Wayne has been in practice for over 35 years. Throughout his career, he has been striving to help his patients as much as possible. Wayne has a relentless curiosity and a practical mind that h...
Jun 08, 2022•41 min•Ep. 49
Whether you like it or loathe it, videos of chiropractic adjustments get lots of views on social media. On YouTube, there are multiple chiropractors with over a million subscribers! There is even 1 with over 2 million subscribers. Then there are the accounts on Instagram and TikTok with massive followings. All this means that it's an increasingly common experience to have someone come in for their first visit and say something like " I want to get cracked like I saw on Instagram" or " I want the...
Jun 01, 2022•20 min•Ep. 48
If you want to learn how to grow a referral-based, patient-centred practice, you have to listen to this episode. Dr. Andrew Cameron with his partner Mark Pearce has built N8 Health group to 7 practices spread over 3 states in Australia. He is a contrarian about what it takes to build a practice. He's big on role-playing and giving and receiving tough feedback as necessary practices to build a great practice. He's not big on paid marketing. Camo has generously offered free access to two training ...
May 25, 2022•42 min•Ep. 47
At a certain point contacting people who have missed or cancelled appointments stops being supportive and starts to feel like stalking! Recalls CAN be a great way to keep people on track with their care (and keep your appointment book full). Done wrong they could be actually stopping people from coming back to see you! People's expectations in 2022 are VERY different from 10, 5, or even 2 years ago. It used to be that a phone call was a personal way of connecting with people. Now, many people se...
May 18, 2022•18 min•Ep. 46
Marketing legends like Seth Godin recommend that you make your product or service remarkable by focussing on a niche. Dr. Mark Uren has done exactly this by engaging recreational runners with a running workshop. It helps people run better and avoid injury. It helps him grow the number of ideal clients he sees and grow his influence in his community. Mark joins Martin to talk about how to set up a running workshop as well as what keeps him excited about practice after almost 40 years! To be the f...
May 11, 2022•45 min•Ep. 45
You often learn more from challenging times than you do when things are going smoothly. Last Wednesday was certainly an opportunity to learn for Martin! He had a booked-out shift and found out that the CA who was rostered was too unwell to come in. So how did it go and what did he learn from it? Listen to this episode to find out! To register for Martin's Communicating to Improve Patient Care seminar in Australia check out https://www.chiro.org.au/commscircuit/#about Online via 2 webinar session...
May 04, 2022•19 min•Ep. 44
Most chiropractic communication approaches are front-loaded – they focus only on what to do in the first few visits. Maybe you have a workshop to explain the 'big picture' of chiropractic, but there is no (or little) focus on what to do on adjustment visits to drip feed the key concepts. It sets you up for failure if your vision for your practice is lifetime care but you expect people to remember the concepts you explained to them months, years, or decades earlier. A key part of creating a welln...
Apr 27, 2022•19 min•Ep. 42
