IDEATION: Racing as a catalyst for Mobility and Sustainability | Hrag Sarkissian

Our first episode from our ideation series- Karine chats with her brother, Hrag Sarkissian- CEO and co-founder at eSC. Hrag tells us about his journey with launching a new business: an e-Skooter Championship. Through awareness building around brand-led storytelling and harnessing the strength of a good team, eSC has launched a sport that is inclusive, sustainable, and fostering positive change. This is a brand new motorsport with an accessible twist: a grassroot fan base, and a gender-neutral and diverse list of riders. Follow along to learn more!