Fixing Broken MSP Marketing (EP 1010)

I brought back my friend Dave Scott from Scott Growth Strategies to poke the bear a little and talk about why so many MSPs feel stuck, even when they’re working their tails off. Dave lives right in the middle of that problem as a fractional CMO/CRO for MSPs and B2B firms that have hit a growth ceiling, and he does not sugarcoat the reality that a lot of us are fantastic engineers and pretty rough business owners. We dig into the difference between being an “idea-heavy” entrepreneur and a disciplined business owner, why 77 percent of MSPs are under a million in revenue, and how that shows up as burnout, bad clients, and lumpy, random sales.

Chapters

• 00:22 Podcast Intro
• 04:12 Conference Season Updates
• 07:45 Hardware Quotes and Firewalls
• 12:37 Sponsor Spotlight
• 14:06 Growth Marketing Challenge
• 27:06 Scaling Beyond DIY
• 36:17 Mindset Before Spending
• 39:58 Ego Versus Confidence
• 44:02 Florida Man Break
• 46:32 Automation and Voice
• 54:52 AI and VA Trends
• 1:00:57 Closing Thoughts

=== Guest: Dave Scott, Scott Growth Strategies

• Website: https://scottgrowthstrategies.com
• LinkedIn: https://www.linkedin.com/in/davescott

=== Florida Man Stories

• Pomeranian rescued with Jaws of Life: https://www.youtube.com/watch?v=MlD7nAEjj9s
• Zip-tied iguanas discovered during traffic stop: https://www.youtube.com/watch?v=Zc2VHCjWkZ0
• Central Florida Man exposes himself in drive thru: https://www.clickorlando.com/news/local/2026/05/01/central-florida-man-exposed-his-genitals-at-chick-fil-a-drive-thru-deputies-say/

=== Shout-outs

• Eric Anthony: https://www.linkedin.com/in/esanthony/
• Rob Rae: https://www.linkedin.com/in/robtrae/
• Paco Lebron: https://www.linkedin.com/in/pacolebron
• Gary Vaynerchuk (“Gary V”): https://www.linkedin.com/in/garyvaynerchuk
• Reed Warren: https://www.linkedin.com/in/reedwarren/
• Mike Harvath: https://www.linkedin.com/in/mharvath/
• Gary Pica: https://www.linkedin.com/in/garypica
• Tim Golden: https://www.linkedin.com/in/timothygolden/
• Fred Voccola: https://www.linkedin.com/in/fredvoccola
• Arnie Bellini: https://www.linkedin.com/in/arniebellini
• Chris Wiser: https://www.linkedin.com/in/cwiser/
• Verne Harnish: https://www.linkedin.com/in/verneharnish(author of Scaling Up)

=== Companies / Vendors / Products / Books

• Scaling Up, by Verne Harnish: https://amzn.to/49V3mOr
• Answer Engine Playbook: https://answerengineplaybook.substack.com (Substack newsletter Dave referenced)
• Pax8 Beyond (conference): https://www.pax8beyond.com
• TechCon Unplugged: https://techconunplugged.com
• ACES Conference: https://acesconf.com
• Fluke Network LinkIQ Cable +Network Tester: https://amzn.to/4dDy3ZC
• TREND Networks SignalTEK QT Pro: https://amzn.to/4dRQLhv
• Virtual Assistant: onlinejobs.ph: https://www.onlinejobs.ph
• IT Valuations: https://www.itvaluations.com
• MSP CFO: https://www.mspcfo.com
• Revenue Rocket: https://www.revenuerocket.com
• TruMethods: https://www.trumethods.com
• Taylor Business Group: https://taylorbusinessgroup.com
• HaloPSA: https://halopsa.com
• HubSpot: https://www.hubspot.com
• Microsoft Dynamics 365: https://dynamics.microsoft.com
• HighLevel: https://www.gohighlevel.com

=== SPONSORS: 

• Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
• Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
• Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
• Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
• Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready

=== SHOW MUSIC: 

• Item Title: Upbeat & Fun Sports Rock Logo
• Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
• Author Username: AlexanderRufire
• Item License Code: 7X9F52DNML

=== Connect with Uncle Marv

🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast

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