Purchasing Marketing Technology - Key Conversations With Strategic Accounts w/ Lindsey Buxman

They say that you can only really see where you’re going in the future if you take the time to understand your past...

We’re starting 2021 as we mean to go on, with a guest of real MVP quality. This week our fellow Cheetah Lindsey Buxman, Strategic Accounts Executive, speaks to Julian and Kayla about some of the common trends she has seen when working closely with clients and prospects throughout 2020. In particular, we’re looking at what challenges marketing professionals are looking to solve when inviting Cheetah Digital to be part of the conversation.

This episode can also be seen in two distinct parts. The first 20 minutes specifically looking at which parts of Cheetah’s Customer Engagement Suite have really taken hold over the past 12 months. In the final 10 minutes, Lindsey shares with us some hints and tips on how to be successful at developing relationships exclusively through Zoom, a dramatic change we’ve all had to adapt to and one that is likely to stay with us during the first part of 2021. All in all some tremendous learnings from the front line.