Unbox the Inbox | Email Marketing for Online & Offline Businesses - podcast cover

Unbox the Inbox | Email Marketing for Online & Offline Businesses

Gary Redmondwww.unboxtheinbox.com

Gary Redmond founded his Subscription Box business BusterBox.com in 2016 with no prior business experience (and no money). 

After failing for many years, he eventually grew it to over $11 Million in total sales, learning exactly what it's like trying to grow a business on limited resources.


This led Gary to try and master the super-powerful and free (but often underappreciated) marketing channel which is email marketing.


Everything you hear on the show is proven, and Gary shares these battle-tested growth hacking strategies so you can implement them in your business right away to make more money. 


If you're a beginner, you will get a grounding in the fundamentals of email marketing and how to apply it to get your business off the ground.


For more advanced folks, we'll dive deep into cool and clever hacks you can use to optimise and automate the most critical areas of your business.


This podcast is for entrepreneurs & business owners who want to learn how to use the power of email marketing to acquire, retain and upsell to their customers on autopilot. 


Gary will also do his best to entertain and inspire you to create the business and the life of your dreams through your online business.


Topics covered include email marketing, e-commerce, consultant, coach, expert, entrepreneurship, automation, productivity, subscription boxes, advertising & business.

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Episodes

Why More Sales Calls Won't Scale Your Coaching Business

Send us a text JOIN FREE COMMUNITY & COURSE HERE 👇 http://skool.com/scalable-coaches-6865/ Are you trapped in the coaching hustle cycle? That feeling where every new client brings both excitement and dread as your calendar fills up with more sales calls, DM sessions, and delivery obligations? This episode shatters the myth that's keeping talented coaches stuck at 5-20K months while burning themselves out completely. Gary explains why "more effort" is not the answer to sustainable growth, an...

Jun 16, 202514 minSeason 2Ep. 17

How To Charge What You're Worth (Not What You're Used To)

Send us a text Have you ever wondered what's really holding back your income as an entrepreneur? In a moment of raw honesty, I share my recent breakthrough—landing a high five-figure monthly retainer that shattered my previous pricing ceiling. For years, my fees were anchored to what I thought subscription box founders could afford—a modest $1,750 for my top-tier offering. This wasn't about my value; it was about my "financial thermostat" being set to match my client base. Everything changed whe...

Jun 09, 202515 minSeason 2Ep. 16

Stop Fighting Yourself: The Unexpected Power of Alignment

Send us a text JOIN FREE COMMUNITY & COURSE HERE 👇 http://skool.com/scalable-coaches-6865/ Ever find yourself repeatedly avoiding certain business tasks, despite knowing they're "effective"? That resistance might be telling you something crucial about alignment. In this deeply personal episode, I open up about my recent therapy journey and how it's transformed my understanding of business resistance. After shifting from coaching subscription box founders to working with online entrepreneurs...

Jun 02, 202510 minSeason 2Ep. 15

5 Reasons Why Email Marketing is the Key to Consistent Sales For Your Online Biz

Send us a text JOIN FREE COMMUNITY & COURSE HERE 👇 http://skool.com/scalable-coaches-6865/ Email marketing creates reliable consistency in your coaching business by providing a direct, permanent communication line that you truly own and control. Today we explore why an email list is the solution to the feast and famine cycle that plagues many online entrepreneurs. • Your email list is the only digital asset you truly own in online business, unlike social platforms with changing algorithms •...

May 26, 202512 minSeason 2Ep. 14

The 3-Phase System: Build a Scalable Coaching Business Without Burnout

Send us a text A three-phase system can take you from zero audience and zero clients to a freedom-based coaching business that scales to $50K+ monthly without burnout or sales calls. Phase One focuses on building audience through content and conversations • Pick one platform where your target audience is active (LinkedIn works well for targeted connections) • Post consistently for 30-60 days with unique insights about your process • Build your network by adding connections and engaging with cont...

May 19, 202522 minSeason 2Ep. 13

Algorithm Hacking: The Email Secret Nobody Tells You

Send us a text JOIN FREE COMMUNITY HERE 👇 http://skool.com/scalable-coaches-6865/ I reveal a simple but powerful strategy to increase the visibility of your most important social media posts without spending money on ads. This quick tip leverages your existing email list to create early momentum for posts that might otherwise get buried by social media algorithms. • Send a brief email to your list with a direct link to your important social media post • Focus on driving engagement in the crucia...

May 12, 20254 minSeason 2Ep. 12

3 Keys To Building a Freedom Coaching Business (That Doesn't Own You)

Send us a text JOIN SKOOL HERE 👇 https://www.skool.com/scalable-coaches-6865 Freedom. It's the reason most of us became coaches in the first place. Yet so many find themselves trapped in a business that demands more time, more hustle, and more personal involvement than they ever imagined. After an eye-opening conversation with a fellow coach about our ultimate business and lifestyle goals, I realized there's a clear formula for building genuine freedom into your coaching business. It comes down...

May 02, 202512 minSeason 2Ep. 11

How I'm Building a Community to Help Online Business Owners Succeed

Send us a text Gary Redmond announces the launch of his new Skool Community , offering email marketing strategies, AI tools, and weekly live trainings to help online business owners grow. With ten years of experience across subscription boxes, SaaS, and coaching, Gary has created a space where entrepreneurs can connect, collaborate, and learn cutting-edge business growth techniques. • Community designed for online business owners looking to leverage content, email marketing, and AI • Free email ...

Apr 14, 20254 minSeason 2Ep. 11

The Social Media Strategy I Was Wrong About: Conversations Lead to Conversions

Send us a text Sometimes the most powerful business lessons come from admitting we were wrong. After years of dismissing social media marketing in favor of email strategies, I've discovered a system that's transforming how coaches and consultants generate clients from their social platforms—without being pushy or sales-focused. Social media can be a powerful channel for generating clients when approached as a conversation starter rather than a passive billboard for your services. Every notificat...

Apr 07, 202515 minSeason 2Ep. 10

The Power of Email: Selling A High-Ticket Offer Without Sales Calls

Send us a text Today we discuss selling without sales calls. Sales calls aren't always necessary for selling high-ticket coaching; a well-crafted offer and strategic email communication can often be more effective. We've discovered that by shifting from traditional sales calls to email-based conversations, coaches can sell $1,000-$2,000 programs more efficiently while maintaining strong conversion rates. • A dialed-in offer is the foundation – clear promise, clear path, clear reason to act now •...

Mar 31, 202516 minSeason 2Ep. 9

Why I'm Creating a New Space For Business Owners To Learn Email Marketing

Send us a text I'm excited to announce the launch of a new free community for email marketers and online business owners built on the Skool platform. This community will include a complete course on writing story-based emails that convert to clients and sales, plus regular live trainings, email audits, and a space for like-minded entrepreneurs to connect and grow together. • Community will be completely free to join with full access to all resources and training • Moving away from Facebook group...

Mar 24, 20259 minSeason 2Ep. 8

AI Agents Are the New Internet, and Most People Have No Idea

Send us a text The digital revolution that transformed our world with the internet in the 1990s is happening again—only this time, it's through AI agents. While most of us have become accustomed to working with AI assistants like ChatGPT, we're standing at the threshold of something far more transformative. AI agents aren't just responsive tools waiting for your next prompt—they're autonomous workers that execute complete tasks without continuous human guidance. Picture sending a simple voice me...

Mar 19, 202510 minSeason 2Ep. 7

How to Write Stories in Your Emails to Boost Sales

Send us a text Unlock the hidden potential of your email marketing strategy with the art of storytelling. We delve into the transformative impact that engaging narratives can have on your sales emails. Listeners will discover how to shift beliefs through powerful storytelling techniques, making their offers resonate on a deep emotional level. By reframing email communication, you’ll learn how to move beyond traditional sales pitches and create a compelling connection with your audience. Througho...

Mar 10, 202516 minSeason 2Ep. 6

How To Unlock the Power of Self-Liquidating Offers

Send us a text What if you could turn your ad expenses into an investment that not only builds your email list but also attracts real customers ready to engage with your products? Join me, Gary Redmond, as we tackle the challenges of high ad costs and the pitfalls of attracting freebie seekers. Discover our ultimate strategy: integrating self-liquidating offers into your funnel to offset costs and ensure your list is filled with buyers, not just browsers. We’ll explore how offering a valuable le...

Mar 03, 202511 minSeason 2Ep. 5

Why Most Coaches Struggle to Get Sales from Email (And How to Fix It)

Send us a text What if you could transform your email marketing strategy and finally see it convert into real sales? Join me, Gary Redmond, as we tackle the common pitfalls faced by online coaches in their email campaigns. We'll uncover why many fail to make sales, and I'll share invaluable insights on how to revamp your approach. In this episode of "Unbox the Inbox," we explore the art of balancing the 'what' with the 'why,' increasing your offers, and forging an emotional connection with your ...

Feb 24, 202512 minSeason 2Ep. 4

How Often Should You Email Your List? The Truth About Frequency

Send us a text Unlock the secrets to skyrocketing your business growth by mastering the art of email marketing frequency with Gary Redmond on Unbox the Inbox. Get a FREE email writing course for coaches at www.inboxcashmachine.com/free-training Discover why the age-old belief that frequent emailing annoys subscribers might just be holding you back. With insights drawn from Gary's personal journey at BusterBox, learn how shifting from a few emails a week to a daily—and even twice daily—routine dr...

Feb 17, 202515 minSeason 2Ep. 3

I Realised I Should Take My Own Advice

Send us a text This episode explores the essential connection between effective email marketing and successful advertising. I share valuable insights from personal experience, discussing how the right strategies can turn leads into customers, alongside the importance of self-liquidating funnels. • Discussion on failed ad campaigns and expensive lead generation • Highlighting the necessity of compelling offers and email follow-ups • Introduction to lead magnets and their role in email marketing s...

Jan 20, 20257 minSeason 2Ep. 2

Why I Deleted 50,000 Emails From My List

Send us a text What if your email marketing could triumph over the chaos of online business shifts? Join me, Gary Redmond, as I share my journey of evolution in the digital marketing realm. In this episode of Unbox the Inbox, I recount my transition from the niche of subscription box email marketing to embracing a broader spectrum of online businesses, including coaching, consulting, and software. The ever-changing landscape of the online market demanded a pivot, and I’m all set to walk you thro...

Jan 13, 202515 minSeason 2Ep. 1

Your 2025 Plan for Success. 3-and-a-Half Tips for Fast Growth!

Send us a text Unlock the secrets to transforming a stagnant subscription business into a thriving success story. You'll discover how we reignited growth in the final months of 2024 by sending bold, edgy emails that cut through the digital clutter, boosting sales and engagement. With a fearless approach, we shifted from cautiously sending a few emails to bombarding our subscribers with personality-filled content that resonated. Learn the art of crafting irresistible offers, understanding the nua...

Dec 17, 202414 minSeason 1Ep. 59

[Email Hack] Reduce Churn with a Subscriber Snooze Button

Send us a text Ever wished your email subscribers could take a break without hitting that dreaded unsubscribe button? I've got just the hack for you! In this episode of Unbox the Inbox, I'm sharing a game-changing strategy we embraced at BusterBox to combat email list churn. Imagine a snooze button—not for your morning alarm, but for your email list. This innovative feature gives subscribers the freedom to pause emails for two or four weeks, keeping them connected without overwhelming their inbo...

Dec 02, 20246 minSeason 1Ep. 58

Future Trends in Email Marketing in 2025

Send us a text What if the secret to skyrocketing your subscription business lies in the simplicity of a text-based email? Join us on Unbox the Inbox with Gary Redmond as we unravel the transformative shift in email marketing strategies for 2024. We've partnered with BusterBox to illustrate how moving away from ornate graphic emails to straightforward, text-driven messages can lead to remarkable sales growth. By harnessing the elements of scarcity, curiosity, and personalization, we discover how...

Nov 27, 20248 minSeason 1Ep. 57

The $15 Million Funnel

Send us a text Unlock the secrets of email marketing that go beyond subscription boxes! Join me, Gary Redmond, as I share my personal journey from co-founding BusterBox to mentoring diverse online businesses and reveal how powerful email marketing strategies can transform any venture. This episode marks a pivotal shift as I expand my focus from solely helping subscription box founders to encompassing a wider array of online businesses. I'll share how recent experiences with fitness industry frie...

Nov 18, 202411 minSeason 1Ep. 56

Amplifying Your Success by Focusing on What Works

Send us a text What if the key to skyrocketing your subscription business lies not in chasing the latest trends, but in doubling down on what's already working? Join me, Gary Redmond, on "Unbox the Inbox," where I unravel the secrets of email marketing success, drawing from my personal journey and transformative experiences. Discover how a pivotal shift in focus helped me harness the power of webinars by expanding my email list for greater conversion rates. At BusterBox, we uncovered the magic o...

Nov 11, 202411 minSeason 1Ep. 55

Personalisation Secrets - How To Get Your Subscribers Engaged

Send us a text Unlock the secrets to skyrocketing your email marketing success with personalized strategies that truly connect with your audience. Ever wondered how capturing simple details like a pet's name or birthday month can transform your engagement rates? Join me, Gary Redmond, as I unpack my journey as a co-founder of BusterBox and reveal how our step-by-step sign-up flow has turned basic subscriber data into a powerhouse of personalized communication. You'll learn proven methods to gath...

Nov 04, 202414 minSeason 1Ep. 54

[AI Magic] Boost Workday Efficiency With My 3 Favourite Hacks

Send us a text Turbocharge your subscription business with the magic of AI-driven email marketing! Discover how to reclaim your time and focus on what truly matters with three ingenious hacks to seamlessly integrate AI into your workflow. Hosted by Gary Redmond, co-founder of BusterBox.com and a seasoned business mentor, this episode promises to unravel the art of blending automation with the personal touch essential for impactful content. Learn how AI, while a groundbreaking tool for productivi...

Oct 28, 202411 minSeason 1Ep. 53

[FREE Money] How To Maximize Q4 Profits Using Stuff You have Lying Around

Send us a text Unlock the secrets to skyrocketing your subscription box profits this holiday season without breaking the bank on ads. Join me, Gary Redmond, co-founder of BusterBox.com, as we explore the treasure trove of strategies to maximize your Q4 revenue using assets you already have on hand. Discover how to turn your email list and excess stock into gold by creating enticing holiday hampers and gift baskets. We'll also discuss how to attract new customers and engage those who might not ty...

Oct 21, 202416 minSeason 1Ep. 52

[Boost Sales] Harness the Power of UGC for Your Subscription Business

Send us a text Unlock the secrets of user-generated content (UGC) and revolutionize your subscription business. Join me, Gary Redmond, as we explore how leveraging the power of authentic customer content can not only build trust but also skyrocket your sales. Imagine converting casual browsers into loyal subscribers through the simple act of sharing their experiences. By creating engaging competitions and rewarding your customers for sharing photos and videos of your products, you can generate a...

Oct 14, 202417 minSeason 1Ep. 51

[Email Hack] Increase Conversions By Asking This One Simple Question

Send us a text Uncover the secret sauce to skyrocketing your subscription business's website conversion issues with an unexpected yet powerful email marketing strategy. I'm back in your ears with a game-changing hack that can reveal exactly why potential customers are hesitating at the checkout. If you've ever banged your head against the wall wondering why your traffic isn't converting, this episode promises actionable insights to transform that frustration into tangible results. Join me, Gary ...

Oct 07, 20248 minSeason 1Ep. 50

How To Guarantee Growth | Mastering Your 5 Critical Sub-Box KPIs

Send us a text Unlock the secrets to skyrocketing your subscription box business! Ever wondered what you need to watch every single day to get progress? I call these your 5 critical marketing KPIs. Join me, Gary Redmond, as we dive deep into the critical metrics that can make or break your success. We'll start by dissecting your website conversion rate, a key indicator of how effectively your site engages potential customers. Learn how to craft irresistible offers, streamline navigation, and str...

Sep 23, 202413 minSeason 1Ep. 49

STOP Sending Pointless Emails Please

Send us a text Ever wondered why your emails aren't converting into sales? Get ready to unlock the secret to email marketing success with me, Gary Redmond, on Unbox the Inbox. In this episode, we'll tackle the critical role of calls to action in your emails, and why omitting them is like shooting yourself in the foot. From my amusing tale of a client's epic email blunder to the indispensable tactic of the "stealth close" for your content emails, you'll discover how even the subtlest nudge can gu...

Sep 16, 20245 minSeason 1Ep. 48
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