Episode description
Joining me today is Tash Menon - CEO & Co-Founder of global creative technology company, Mash. Founded in 2018, Mash’s foundational belief is that there’s a more creative way to do creative services. Having flipped the traditional agency model on its head — by curating bespoke creative teams from referral-only freelancers — Mash has cultivated a global community of creatives working across 28 countries, with global brands such as Netflix, Breitling, Accor Hotels and some of Asia Pacific’s fastest growing scale-up businesses.
The Mash of today has evolved into something almost unrecognisable from when it was started on a kitchen dining table. With the focus of redefining the future of work and continually building a culture that empowers and encourages both brands and creatives to benefit from remote work structures, Tash’s direct and transparent approach has led her to now build a global business that has been recognised in almost every industry and business publication in Australia. Dubbed the ‘Mighty Mouse’ of the advertising industry by Forbes USA and proudly named one of Campaign Asia’s ‘Women to Watch’, it’s safe to say Tash’s impact on the industry has spread far and wide, changing the way brands and creatives view their work for the unforeseeable future — and for the better.
Mash is also listed in Saari Collective’s 101 South Asian Australian Startup Founders List (which you can check out here: https://saaricollective.com.au/south-asian-australian-startup-founder-list/?v=1).
Tash so naturally embodies the qualities of a textbook founder with a twist – living and breathing inclusive leadership without rhetoric.
I hope you enjoy the conversation and all of Tash’s stories of the ups and downs of the startup game.