#48: Refining your brand strategy with Meghan and Sam

Welcome to episode #48 where we're diving into branding for your consumer goods brands. Our co-founders, Alison and Karin, have teamed up with dynamic duo: Meghan Martin, our Strategy Director, and Sam Laubach, our Creative Director to bring you this episode. Meghan and Sam, cousins and business partners, started Here and Now Creative Co. years ago to bring strategic and eye-catching branding and packaging to the CPG world. Fast forward 5 years, and their work has graced Forbes, Shark Tank, Vogue, and beyond, AND they've now partnered with UMAI to provide branding and packaging offerings under the UMAI umbrella. Get ready to talk about brand strategies and packaging expertise, folks. Let’s dive in! 🎧   Let's break it down for you...

[0:59 - 5:05] Introduction to Meghan and Sam

[5:07 - 6:12] The decision to team up with UMAI

[6:13 - 9:23] Exploring essential brand strategy elements and their significance

[9:24 - 11:30] Effective visual identity strategies for brand differentiation

[11:31 - 15:14] Brands and trendy visual identity: fad or strategy?

[15:15 - 19:04] Optimizing brand visual identity: strategies for success

[19:05 - 22:26] Common branding pitfalls

[22:27 - 23:52] Branding advice for small and emerging businesses

[23:53 - 25:33] Closing + affordable Mini Brand Guide for startups and emerging brands

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