#22: Formulating Authentic Better-For-You Products With Marissa Epstein

You’re at the grocery store, heading down the chip aisle. 💭 There’s a bag of fairtrade plantain crisps to your right and a box of sustainably packaged pretzels to your left. As a mindful consumer with an equal appetite for both flavors, you’re torn. So… as a CPG brand or marketer, how can we ease the burden of choice for our customers? We’ve invited Marissa Epstein of Springdale Ventures onto the pod to address exactly that! Y’all, this is a big deal. 👏  Marissa has worked with emerging brands to build innovative products, technology, and services for 10+ years. And, she led nutrition initiatives at The White House alongside Michelle Obama!!! For more from us, head to umaimarketing.com